by Nadia Cameron | Mar 31, 2022 | experimentation, marketing operations, marketing strategy, not for profit, test-and-learn, The Smith Family
Giving staff the space to experiment, the systems and KPIs to support a test-and-learn culture and an agile structure oriented around outcomes has proven a winning formula for The Smith Family’s marketing team.
by Nadia Cameron | Mar 22, 2022 | adobe, data-driven marketing, digital marketing, ecommerce, experimentation, personalisation, Personalization, retail, test-and-learn
During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases...
by Nadia Cameron | Dec 11, 2020 | Blackmores Group, chief digital officer, ecommerce, experimentation, marketing technology, Optimizely, test-and-learn
Blackmores has brought on a new testing and optimisation platform to help fuel growth across its ecommerce offering.
by Nadia Cameron | Jul 16, 2018 | Budget Direct, customer engagement, digital marketing, marketing strategy, test-and-learn, voice recognition, voice-activated devices
Brands not taking the opportunity to get on the front foot of voice-based interaction and experiment with devices such as Amazon Alexa risk missing the boat on the next wave of customer engagement.
