Out of the 18 major retailers selected to participate, only seven retailers responded - Tesco, AEON, AEON BiG, AEON Wellness, Econsave, MyNews, and CARiNG.
Tesco's Super Brand Day is part of a three-day campaign from 13 to 15 January which features promotions, entertainment and games, as well as exclusive privileges.
It is also holding a 13-hour Facebook Live sale and showing support for the government's initiative towards a cashless society by offering customers a cashback of RM8 during the campaign period.
Facial recognition, social listening, audio analytics and biometrics scanning are just some of the ways emotion analytics is entering the mainstream.
It was last working with Entropia.