In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP A/NZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.
?Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value...
?Former RACV CMO, Nick Thomas, has been appointed the managing director of specialist executive search and advisory firm, Ampersand International Melbourne.
Telstra is planning to introduce a new customer loyalty program in March 2019 as part of its wide-reaching T22 strategy.
The City of Melbourne says Telstra’s new payphones are actually ‘advertising masquerading as payphones’ and will seek to halt the roll out of 80 more of the structures.
The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.