by Nadia Cameron | Apr 6, 2020 | CMO conversations, COVID-19, marketing leadership, marketing strategy, Telstra
?The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve...
by Nadia Cameron | Apr 6, 2020 | CMO conversations, COVID-19, marketing leadership, marketing strategy, Telstra
?The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve...
by Vanessa Mitchell | Feb 21, 2020 | cmo, CMO careers, CMO roles, CMO50, Customer Experience, customer loyalty, cx, marketing strategy, T22, Telstra
?Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.
by Vanessa Mitchell | Jan 30, 2020 | customer centricity, Customer Experience, cx, kpmg, marketing careers, marketing leadership, Telstra
?KPMG Australia has appointed a customer experience trailblazer to its customer, brand, and marketing advisory (CBMA) team?.
by Vanessa Mitchell | Jan 23, 2020 | ANZ, BHP, Brand Finance Australia, brand value, coles, commonwealth bank, market research, NAB, optus, rio tinto, Telstra, Westpac, woolworths
Woolworths is Australia’s Most Valuable Brand, according to a new report. According to the Brand Finance Global 500, Woolworth’s brand grew 5 per cent over the last year and is valued at $11.8 billion.
by Vanessa Mitchell | Nov 26, 2019 | AIA, CMO careers, marketing careers, Telstra, World Vision
World Vision Australia has appointed a new CMO, following Teresa Sperti’s resignation after two years with the not-for-profit.
