The launch of Telstra Plus last month and a new marketing campaign to back it up are just the beginning of efforts to overhaul its customer experience, the telco says.
?Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally.
Consumer expert and former marketing function leader, Vicki Brady, has been appointed CFO and head of strategy for Telstra.
Telstra has officially taken the wrappers off its new tier-based loyalty program giving customers the opportunity to earn points and rewards based on spending.
In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP A/NZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.
?Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value...