by Vanessa Mitchell | May 21, 2019 | brand strategy, Customer Experience, cx, loyalty programs, marketing strategy, T22, Telstra
The launch of Telstra Plus last month and a new marketing campaign to back it up are just the beginning of efforts to overhaul its customer experience, the telco says.
by Vanessa Mitchell | Apr 29, 2019 | IBM, kpmg, marketing careers, Marketing Roles, Telstra
?Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally.
by Vanessa Mitchell | Apr 9, 2019 | CFO, marketing careers, marketing role, optus, Telstra
Consumer expert and former marketing function leader, Vicki Brady, has been appointed CFO and head of strategy for Telstra.
by Nadia Cameron | Apr 2, 2019 | customer engagement, customer experience management, customer loyalty programs, Telstra
Telstra has officially taken the wrappers off its new tier-based loyalty program giving customers the opportunity to earn points and rewards based on spending.
by Vanessa Mitchell | Feb 7, 2019 | Dentsu, marketing careers, marketing role, Telstra, WPP
In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP A/NZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.
by Vanessa Mitchell | Jan 22, 2019 | ANZ, Brand Finance Australia, Bunnings, coles, Commonwealth Bank of Australia, NAB, optus, Qantas, research report, strongest brands, Telstra, valuable brands, Westpac, woolworths
?Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value...
