by Nadia Cameron | Oct 17, 2019 | CMO role, CMO50, marketing leadership, Telstra
Turn any which way at Telstra and you’ll encounter transformation. From the introduction of its T22 strategy, culling staff, product plans and pricing, to departure of former group executive for media and marketing and a significant executive reshuffle, through new...
by Nadia Cameron | Oct 17, 2019 | CMO role, CMO50, marketing leadership, Telstra
Turn any which way at Telstra and you’ll encounter transformation. From the introduction of its T22 strategy, culling staff, product plans and pricing, to departure of former group executive for media and marketing and a significant executive reshuffle, through new...
by Vanessa Mitchell | Sep 6, 2019 | accc, Amazon Prime, Australian Competition and Consumer Commission (ACCC), customer loyalty programs, Qantas, Telstra, Virgin
As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.
by Nadia Cameron | Aug 15, 2019 | brand strategy, customer engagement, customer loyalty programs, financial year result, Telstra
More than 770,000 Telstra customers have signed up to the telco’s revamped customer loyalty program since its launch in April.
by Vanessa Mitchell | May 21, 2019 | brand strategy, Customer Experience, cx, loyalty programs, marketing strategy, T22, Telstra
The launch of Telstra Plus last month and a new marketing campaign to back it up are just the beginning of efforts to overhaul its customer experience, the telco says.
by Vanessa Mitchell | Apr 29, 2019 | IBM, kpmg, marketing careers, Marketing Roles, Telstra
?Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally.
