by Nadia Cameron | Mar 25, 2021 | brand strategy, chief digital officer, digital disruption, digital strategy, leadership, marketing leadership, Telstra, transformation
? There isn’t a business in Australia that hasn’t experienced some form of transformation as digital connectivity pervades every aspect of our products, services and experiences as consumers and businesses. Australia’s largest telecoms provider, Telstra, however, is...
by Nadia Cameron | Mar 2, 2021 | marketing services, Mergers and acquisitions, sensis, SMBs, Telstra
Australia’s SMB marketing services business and owner of the Yellow Pages and White Pages, Sensis, has been sold in a $260 million deal to US SMB software player, Thryv Holdings.
by Nadia Cameron | Feb 11, 2021 | customer experience management, customer service, omnichannel retailing, Telstra
Telstra will take back full ownership of all of its Australian retail store network as part of efforts to improve its omnichannel customer game.
by Nadia Cameron | Apr 6, 2020 | CMO conversations, COVID-19, marketing leadership, marketing strategy, Telstra
?The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve...
by Nadia Cameron | Apr 6, 2020 | CMO conversations, COVID-19, marketing leadership, marketing strategy, Telstra
?The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve...
by Vanessa Mitchell | Feb 21, 2020 | cmo, CMO careers, CMO roles, CMO50, Customer Experience, customer loyalty, cx, marketing strategy, T22, Telstra
?Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.
