At the current pace of development of marketing technologies, it’s important to keep the pace of digital spend in line with business needs.
"Tech is a great enabler, but we still need people to understand it, plan it holistically and integrate it across the channels to drive the business."
"Technology isn't about the quick ROIs when you invest in digital disruptors."
"Don't be too fixated on the latest trends but understand enough of what's happening."
"The best hire is not about having a specific skill in tech; it is about being able to adapt, being resilient and being a quick learner."
One of the biggest challenges of our time is that the combination of digitalisation, artificial intelligence, machine learning, automation and robotics is destroying old jobs faster than the creation of new ones.