"It takes a bold step to be a player in the digital industry and we should always be prepared to expect the unexpected circumstances in such an ever-changing world."
At the current pace of development of marketing technologies, it’s important to keep the pace of digital spend in line with business needs.
"Tech is a great enabler, but we still need people to understand it, plan it holistically and integrate it across the channels to drive the business."
"Technology isn't about the quick ROIs when you invest in digital disruptors."
"Don't be too fixated on the latest trends but understand enough of what's happening."
"The best hire is not about having a specific skill in tech; it is about being able to adapt, being resilient and being a quick learner."