by Vanessa Mitchell | Aug 5, 2019 | adobe, CDP Institute, customer data platforms, Exponea, Flytxt, Gainsight, Healthgrades, Manthan, Oracle, salesforce, Tealium, Totango
Recent figures back up CMO’s recent assertion the CDP (customer data platform) is here to stay, with the Customer Data Platform Institute reporting new funding grew from $58 million to $317 million in the first half of 2019 compared to the same period last year.
by Rosalyn Page | May 28, 2019 | audience targeting, Blaze, data strategy, data-driven marketing, Lotame, Network 10, segmentation, Tealium, telaria
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs,...
by Vanessa Mitchell | May 2, 2019 | braze, data strategy, digital marketing, Lotame, Network 10, programmatic, single view of customer, Tealium, telaria
?For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.
by Vanessa Mitchell | Mar 22, 2019 | Appboy, braze, data strategy, data-driven marketing, digital marketing, Lotame, marketing strategy, Network 10, Tealium
?Network 10? is upping the ante with its data and customer communication, announcing a partnership with global customer engagement platform, Braze.
by Vanessa Mitchell | Mar 4, 2019 | data strategy, data-driven marketing, Lotame, Network 10, Network Ten, Tealium
Network Ten has 13 different business initiatives to implement in the next 18 months, and six of them are directly enabled by data.
by Vanessa Mitchell | Dec 13, 2018 | Bonzai, content management, Customer Capital, customer data platforms, customer engagement, data privacy, DataXu, design thinking, digital advertising, digital marketing, freewheel, GDPR, GroupM, Infogroup, J Walter Thompson, Kantar, Lithium, LiveRamp, marketing strategy, martech, personalisation, predictions, programmatic advertising, Quantcast, Rakuten Marketing, ROKT, Spredfast, Tealium, Unbounce, voice activated
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become...
