by Vanessa Mitchell | Mar 3, 2020 | customer data platforms, customer technology, data layering, data strategy, marketing technology, Tealium
?There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.
by Rosalyn Page | Feb 6, 2020 | adtech, Dentsu Aegis Network, digital marketing, doubleverify, Evergage, martech, martech providers, salesforce, sitecore, Tealium
All the latest martech and adtech news this week from Dentsu Aegis, SOCi, DoubleVerify, Salesforce, SECURITI.ai, Community, Productsup and Sitecore, and Tealium and Invoca
by Rosalyn Page | Feb 6, 2020 | adtech, Dentsu Aegis Network, digital marketing, doubleverify, Evergage, martech, martech providers, salesforce, sitecore, Tealium
All the latest martech and adtech news this week from Dentsu Aegis, SOCi, DoubleVerify, Salesforce, SECURITI.ai, Community, Productsup and Sitecore, and Tealium and Invoca
by Vanessa Mitchell | Jan 16, 2020 | customer data, customer data platform, customer data strategy, customer technology, digital marketing, marketing strategy, marketing technology, martech, research report, Tealium
Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.
by Vanessa Mitchell | Dec 20, 2019 | digital marketing, Facebook, food for thought, forrester, Google, marketing strategy, Snapchat, Social Media Marketing, Tealium, tiktok, Twitter, Warc
According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.
by Vanessa Mitchell | Dec 20, 2019 | digital marketing, Facebook, food for thought, forrester, Google, marketing strategy, Snapchat, Social Media Marketing, Tealium, tiktok, Twitter, Warc
According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.
