by Rosalyn Page | Nov 14, 2019 | Act-On Software, adtech, digital marketing, doubleverify, Longtail UX, marketing technology, martech, Opentext, Percolate, Seismic, Tealium
All the latest martech and adtech news this week from Tealium, Longtail UX, ZMC, OpenText and Carbonite, Seismic and Percolate, Act-On, DoubleVerify and Ad-Juster, and MessageMedia.
by Rosalyn Page | Sep 26, 2019 | adtech, Arq group, Daisy Intelligence, digital marketing, InMoment, marketing technology, martech, Ometria, Oracle, Playground XYZ, Tableau, Tealium
All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence
by Vanessa Mitchell | Sep 24, 2019 | Athleta, Banana Republic, data strategy, Gap, Hill City, Intermix, Old Navy, personalisation, Tealium
Gap might be a significant fashion retailer globally, but two years ago, the group was lacking a data-driven strategy that could bring personalisation to its digital and physical customer experiences.
by Vanessa Mitchell | Sep 23, 2019 | customer data platforms, data strategy, digital marketing, Marketing Cloud, Monash University, personalisation, salesforce, Tealium
Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.
by Vanessa Mitchell | Aug 5, 2019 | adobe, CDP Institute, customer data platforms, Exponea, Flytxt, Gainsight, Healthgrades, Manthan, Oracle, salesforce, Tealium, Totango
Recent figures back up CMO’s recent assertion the CDP (customer data platform) is here to stay, with the Customer Data Platform Institute reporting new funding grew from $58 million to $317 million in the first half of 2019 compared to the same period last year.
by Rosalyn Page | May 28, 2019 | audience targeting, Blaze, data strategy, data-driven marketing, Lotame, Network 10, segmentation, Tealium, telaria
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs,...
