It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.
Hong Kong ranks fifth in the findings among seven countries and regions surveyed, as the city needs to look at data readiness more holistically and invest in people-related factors.
All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence
Other new client wins include global analytics platform Tableau and event-driven technology firm Solace.
The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.
All the latest martech and adtech news this week from Google, Looker, Salesforce, Tableau, Xandr, Wrappt, Insentia, LiveTiles, Zendesk, Microsoft, Domo, Hootsuite, and more