It’s not entirely unfair to assume that prospective customers are often more beneficial to your bottom line than existing ones. That being said, it never hurts to acquire a few more customers than you need, right? Wrong. It actually costs 5 times as much to acquire...
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A consistently personalised multi-channel approach to customer messaging globally has seen Movember not only chalk up three-fold improvement in engagement, but also lift email revenue for its charitable cause.
It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?
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