by Rosalyn Page | Sep 7, 2020 | Forrester Research, marketing leadership, marketing strategy, sustainability
Leading brands like Alibaba will come to differentiate with ethical marketing to build long-term value off the back of the COVID-19 crisis, according to Forrester.
by Nadia Cameron | Aug 27, 2020 | brand strategy, recycling, sustainability
A partnership with the National Parks & Wildlife to restore Australia’s natural habitats and vegetation after the devastating bushfires is just one further step in L’Occitane’s sustainability commitment as a brand and business.
by Nadia Cameron | Aug 13, 2020 | brand purpose, brand strategy, chief customer officer, CMO role, Kathmandu, marketing leadership, marketing strategy, sustainability
More and more, consumers are looking for brands they can have an emotional connection with, says Kathmandu’s chief customer officer, Eva Barrett. And for the Australia and New Zealand-based outdoor apparel brand and retailer, credibility around sustainability will be...
by Brad Howarth | Jan 30, 2020 | brand purpose, brand strategy, CMO role, CMO50, Corporate social responsibility, Kathmandu, marketing leadership, sustainability
Last September, outdoor adventure apparel and equipment retailer, Kathmandu, turned heads by announcing it had become a certified B Corporation.
by Janice Tan | Jan 13, 2020 | Agencies, Entropia, Ramakrishnan CN, sustainability
The report said that Malaysian companies are seen to be highly committed to sustainability locally and when operating overseas.
by Janice Tan | Jan 13, 2020 | Agencies, Entropia, Ramakrishnan CN, sustainability
The report said that Malaysian companies are seen to be highly committed to sustainability locally and when operating overseas.
