by Rosalyn Page | Mar 24, 2021 | B Corp, environmental footprint, environmental impact, Patagonia, sustainability
When people think of an ethical company, Patagonia will often come to mind. It takes a minimalist approach to its environment impact with its materials and recycling and reuse policies for instances. It’s also a B Corp organisation, but it’s not alone on this. There’s...
by Rosalyn Page | Mar 22, 2021 | Coles Group, Greenpeace, retailing, sustainability
Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas...
by Rosalyn Page | Mar 11, 2021 | brand value, brand value metrics, sustainability
Bondi Sands knew the Australian Open (AO) was the best platform to launch its new sunscreen range. “We thought what better way to showcase our sporting products, than at an iconic Australian sporting event,” said Bondi Sands CMO Alexandra Peek.
by Rosalyn Page | Feb 4, 2021 | brand purpose, brand strategy, circular economy, marketing strategy, recycling, sustainability
The circular economy is expected to be worth $4.5 trillion by 2030, according to the World Business Council for Sustainable Development. Transforming the old ‘take, make and waste’ cycle with one that is structured around re-use, recycle and re-design will provide a...
by Nadia Cameron | Nov 24, 2020 | brand purpose, brand strategy, digital marketing, not-for-profit organisation, sustainability
A not-for-profit organisation focused on delivering Australia’s first truly sustainable and environmentally conscious funerals has debuted its brand identity and website as it works to secure funding needed to launch.
by Rosalyn Page | Nov 17, 2020 | COVID-19, sustainability, TPG, TPG Group
TPG has launched felix, Australia’s first telco brand to be powered by 100 per cent renewable energy. felix, which is also certified carbon neutral and digital-only, will go live over coming weeks. TPG Telecom CEO, In?aki Berroeta, said the model is the way of the...
