sugarCRM | Harro Media

CMO’s top 8 martech stories for the week – 24 February 2022

by Nadia Cameron | Feb 24, 2022 | adobe, adtech, Cognigy, digital advertising, digital marketing, LiveRamp, marketing technology, martech, Movable Ink, sugarCRM, The Trade Desk

All the latest martech and adtech news from Cognigy, LiveRamp, Adobe, Upflowy, The Trade Desk, SugarCRM, Movable Ink, Zonos and Contentgine

CMO’s top 8 martech stories for the week – 3 February 2022

by Nadia Cameron | Feb 3, 2022 | adtech, brightcove, Citrix, conversational AI, crm, Cyara, data-driven marketing, digital marketing, marketing technology, martech, sugarCRM, Tibco Software

All the latest martech, adtech and customer technology news from Citrix, Tibco, Cyara, Alida, SugarCRM, Jebbit, Brightcove, Pattern, Amplifi.io, Gushup and Knowlarity.

SugarCRM CEO on taking the pain out of CRM software

by Brad Howarth | Dec 21, 2021 | crm, customer technology, marketing technology, martech, sugarCRM

The creators of sales and marketing software have a long history of promising to make life easier for users, accompanied by a patchy track record when it comes to delivering on that promise.

12 martech trends to watch in 2022

by Nadia Cameron | Dec 16, 2021 | adtech, crm, customer data platforms, data-driven marketing, digital advertising, digital marketing, ecommerce, first-party data, marketing technology, martech, predictions, predictions 2022, Salesforce.com, sugarCRM, zoho

It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement...