by Dean Carroll | Aug 15, 2019 | Facebook, Instagram, IPG Mediabrands, Mumbrella360 Asia, News, streaming
Brands tapping into change movements, the outcomes of GDPR, the ‘big tech’ backlash, digital out-of-home, streaming platforms for marketers and winning creative strategies on Facebook and Instagram. These will be just some of the topics discussed at the Mumbrella360...
by Staff Writer | Jul 31, 2019 | digital, Online Marketing, OTT, Over-The-Top, PAY-tv, streaming, TV
'Most OTT players offer their services at a lower price point than traditional pay-TV packages. The effect [of which] is an increasing number of consumers only willing to pay for the content they know they will watch."
by Ravi Balakrishnan | May 24, 2019 | AVOD, Features, iflix, Mark Britt, piracy, streaming
It’s been nearly five years of iflix. What are some of the things that you got right and wrong? “Building a start-up in an emerging market – particularly in a very capital intensive industry – is much tougher than I had ever feared; but also more rewarding than I had...
by Rick Boost | May 3, 2019 | Advertising, brandcast, Branding, digital, Online Marketing, streaming, Video, youtube
Al new YouTube Original series and specials will be available to watch for free, supported by ads.
by Avelyn Ng | Mar 21, 2019 | Agencies, Content, localisation, Netflix, streaming
Netflix looks back on key challenges as it reaches three in Malaysia.
by Avelyn Ng | Mar 21, 2019 | Agencies, Content, localisation, Netflix, streaming
Netflix looks back on key challenges as it reaches three in Malaysia.
