The more diverse and open-minded your partnership portfolio approach is, the more opportunity you give yourself to learn, says Binge chief marketing officer, Louise Crompton.
Australians have boosted their spending on TV and music streaming, esports and podcasts this year to see them through the COVID-19 experience, according to the PwC Australian Entertainment & Media Outlook 2020-2024.
For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.
The company is reportedly considering to launch the service with advertisements, and provide both an ad-free version and a premium version.
Disney+, the streaming platform from the iconic studio, launches in Australia and New Zealand today, following news reports of hacked accounts and a ?troubled US launch last week. The new streaming service will be home to hours of shows from Disney, Pixar, Marvel,...
?In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.