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Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases...

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. The post Estimate: Video now 25 percent of all US digital advertising, Facebook the top site appeared first on Marketing Land. Please visit Marketing Land for the full...

Report: Digital now makes up 51% of US ad spending

Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders. The post Report: Digital now makes up 51% of US ad spending appeared first on Marketing Land. Please visit Marketing Land for the...