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Digital ad spending to top traditional for first time

Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent The post Digital ad spending to top traditional for first time appeared first on Marketing Land. Please visit Marketing Land for the full...

Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land. Please visit...

How can Amazon chip away at the duopoly?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities. The post How can Amazon chip away at the duopoly? appeared first on Marketing Land. Please visit Marketing Land for the full...