by Nadia Cameron | Apr 21, 2020 | CMO role, marketing leadership, state of the CMO
The current COVID-19 crisis has thrown marketing leaders an unprecedented challenge around marketing campaigns, strategy and customer connection. So how many are struggling versus excelling in this current time of change?
by Nadia Cameron | Mar 31, 2020 | CMO role, marketing leadership, marketing strategy, state of the CMO
CMO is calling on Australia’s senior marketing fraternity to participate in our annual ?State of the CMO? research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.
by CMO staff | Mar 16, 2020 | marketing leadership, state of the CMO
By participating in CMO's State of the CMO 2020 research insights program, you have the opportunity to win a fabulous set of noise cancelling headphones valued at up to $600. Please complete the survey, then in order to be in the running for the prize, please respond...
by Vanessa Mitchell | Feb 11, 2020 | CMO careers, CMO tenure, Korn Ferry, state of the CMO, state of the CMO 2019
?The CMO’s short tenure, exposed by CMO’s ?State of the CMO research?, has been backed by a recent global study, which found the average tenure of the job role was only 3.5 years – the shortest of the c-suite.
by Nadia Cameron | Jun 17, 2019 | chief customer officer (CCO), CMO role, marketing careers, marketing leadership, marketing strategy, state of the CMO
Marketing leadership tenure is still shortening, and Australian CMOs are continuing to feel boardroom and executive pressure as many struggle to quantitatively prove their impact, according to our latest State of the CMO research findings.
by Nadia Cameron | Feb 18, 2019 | CMO role, marketing leadership, state of the CMO
Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs...
