by Nadia Cameron | Jan 7, 2022 | B2B marketing, customer engagement, digital marketing, digital promotions, fintech, Promotions, Shouta App, startups
A digital gifting platform has given Aussie startup, Luca Plus, a nifty tool to not only cut through the clutter and reach customers that can inform its product roadmap, but also reward employees.
by Nadia Cameron | Jan 7, 2022 | brand building, chief customer officer, CMO role, FMCG, marketing careers, marketing leadership, retail, startups
Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.
by Nadia Cameron | Dec 1, 2021 | agtech, B2B marketing, brand strategy, marketing strategy, startup marketing, startups
Building a global brand stretching across a B2B value chain and matrix of industry stakeholders through to the grocery store shelf is a challenge in itself. Throw in a completely new technology, the promise of significant sustainability gains, an indirect product...
by Brad Howarth | Nov 19, 2021 | B2B marketing, brand strategy, IT products, LIDAR, startups, technology innovation
The history of Australian technology innovation is littered with great research-based tech breakthroughs that fail to grow into sustainable global businesses. For every ResMed and Cochlear there are hundreds of others that almost no one has ever heard of.
by CMO staff | Nov 15, 2021 | Financial Services, marketing careers, marketplaces, startups
Car loan platform, CarClarity, has brought on a new head of marketing as one of a trio of leadership recruits.
by Christine Powis | Sep 9, 2021 | CMO role, ecommerce, marketing careers, marketing leadership, startups
Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its CMO and Kogan.com’s former deputy CFO Joanne Smith as CFO.
