According to Pek, the brand was not just looking for a media agency, but a strong partner to support BMW in delivering on its business outcomes.
Facial recognition technology is being used in a new out-of-home (OOH) campaign to read facial expressions.
Starcom and Epsilon from the Publicis Groupe have won the global media duties for Novartis. The other holding companies in the fray were Omnicom, Havas, WPP and Publicis. Starcom was the incumbent agency in the pitch, having handled the Novartis business since 2010....
Starcom is the incumbent, having served as Novartis’ media agency since 2010.
The incumbent agency has been tasked to manage the airline’s global media strategy and investments across 150 destinations worldwide through to 2020.
Marketers are yet to see the impact of the third connected era on consumer behaviour, but the changes will be profound when they finally arrive.