by Nadia Cameron | Nov 2, 2021 | Advertising, digital advertising, market research, out-of-home advertising, Standard Media Index
The latest SMI advertising figures for September are in and show the prolonged Covid-19 lockdowns across Sydney and Melbourne taking their toll on outdoor spend even as TV bucked up.
by Luke Strobbe | Oct 6, 2021 | Advertising, digital advertising, Media, media strategy, Standard Media Index
Australia’s robust advertising expenditure in the face of continued Covid-19 disruptions might feel remarkable to some, but it’s no surprise to media industry thought leaders. And many agencies reporting a record-breaking year as a result.
by Nadia Cameron | Oct 5, 2021 | Advertising, digital advertising, Standard Media Index
Australia’s advertising spend has hit another record, with August figures up 26.6 per cent on last year’s tally and 11.6 per cent higher than 2019 results.
by CMO staff | Sep 3, 2021 | Advertising, COVID-19, market research, SMI, Standard Media Index
Australia has had its fourth consecutive month of +40 per cent advertising growth across July and sales excluding digital are already up 15 per cent for the month of August.
