The film hopes to use sports as a medium to celebrate people’s diverse gifts, and encourage society to be more accepting of people with intellectual disabilities through the power of sports.
Led out of it’s Shanghai office, WE Red Bridge has created an integrated team to handle the account, combining talent in the fields of insights, consumer, creative, digital, and corporate PR.
Thie deal establishes Kennedy as an ‘Official Match Day Partner’, with teams playing for the ‘Kennedy Cup’ over the next three years and a Kennedy Official Match Day Function at Jiangwan Stadium.
Featuring a suped-up rugby ball with an in-built camera, the video series shows the ball being passed between representatives of various local HK businesses.
Creative agency Iris is marketing the fast-paced, action packed Rapid Rugby to Hong Kong and key markets of Asia Pacific with a ad campaign featured across social, broadcast and digital channels, running from March to June.
The 72,000 sq. ft giant space will be the largest sports retail space in Hong Kong, offering products across 70 sports, and interactive retail experiences.