by Steve Jones | Jun 6, 2019 | football, News, Nike, sports marketing
Nike has unveiled its latest campaign to coincide with the women’s FIFA World Cup which begins in France tomorrow. ? The ‘Dream Further’ marketing push, which features a three-minute film, is designed to “honor and celebrate female footballers across the globe”, Nike...
by Rosalyn Page | May 14, 2019 | NISSAN, partnership, sponsorship, sports marketing, sports technology
?Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.
by Nadia Cameron | Mar 28, 2019 | collaboration, data-driven marketing, marketing leadership, marketing strategy, Sport Australia, sports marketing
For years, there’s been an urban myth that Australia’s sporting codes are so competitive, they’d never willingly share marketing and audience insights. And it’s simply not true, says CMO of Sport Australia, Louise Eyres.
