Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
Nike has unveiled its latest campaign to coincide with the women’s FIFA World Cup which begins in France tomorrow. ? The ‘Dream Further’ marketing push, which features a three-minute film, is designed to “honor and celebrate female footballers across the globe”, Nike...
?Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.
For years, there’s been an urban myth that Australia’s sporting codes are so competitive, they’d never willingly share marketing and audience insights. And it’s simply not true, says CMO of Sport Australia, Louise Eyres.