by Brad Howarth | Jun 2, 2020 | coronavirus, COVID-19, event marketing, marketing strategy, sponsorships, sports marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
by Rosalyn Page | Jan 31, 2020 | digital marketing, fashion tech, Games, gamification, marketing campaigns, Mobile Marketing, Social Media Marketing, sports marketing
All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
by Steve Jones | Jun 6, 2019 | football, News, Nike, sports marketing
Nike has unveiled its latest campaign to coincide with the women’s FIFA World Cup which begins in France tomorrow. ? The ‘Dream Further’ marketing push, which features a three-minute film, is designed to “honor and celebrate female footballers across the globe”, Nike...
by Rosalyn Page | May 14, 2019 | NISSAN, partnership, sponsorship, sports marketing, sports technology
?Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.
by Nadia Cameron | Mar 28, 2019 | collaboration, data-driven marketing, marketing leadership, marketing strategy, Sport Australia, sports marketing
For years, there’s been an urban myth that Australia’s sporting codes are so competitive, they’d never willingly share marketing and audience insights. And it’s simply not true, says CMO of Sport Australia, Louise Eyres.
