by Christine Powis | Jul 29, 2021 | COVID-19, Creative, Entertainment, live entertainment, Olympics, Seven West Media, sports marketing
The everlasting nature of Olympics ideals - persevering and making sacrifices in the pursuit of excellence - gives marketers plenty of positive values to work creatively with in 2021. Yet these are the Olympics of the new normal and things have changed.
by Rosalyn Page | Feb 23, 2021 | COVID-19, eSports, market research, Nielsen Company, Partnerships, sponsorships, sports marketing
The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.
by Nadia Cameron | Sep 29, 2020 | Big Bash League, Cricket Australia, KFC Australia, sports marketing
Sports sponsorship is one of the most impactful ways of tapping into both the emotional and functional aspects of brand, says KFC Australia’s chief marketing officer, Kristi Woolrych.
by CMO staff | Sep 25, 2020 | COVID-19, marketing strategy, Qantas, sponsorships, sports marketing
Qantas has dropped its Wallabies team sponsorship and is ending a number of arts and creative associations as it works to cope with the COVID-19 crisis fallout and to conserve cash.
by Brad Howarth | Jun 2, 2020 | coronavirus, COVID-19, event marketing, marketing strategy, sponsorships, sports marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
by Rosalyn Page | Jan 31, 2020 | digital marketing, fashion tech, Games, gamification, marketing campaigns, Mobile Marketing, Social Media Marketing, sports marketing
All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
