by Nadia Cameron | May 20, 2022 | AFL, Avatars, fan engagement, metaverse, NFTs, Reddit, Sports Code, sports marketing
The Australian Football League (AFL) and Reddit are claiming a world first with the introduction of a limited edition set of AFL-themed avatars on the forum site. The news comes just weeks after the AFL struck a multi-year agreement to mint its own NFTs and step...
by Nadia Cameron | May 4, 2022 | brand strategy, chief customer officer, Financial Services, marketing leadership, marketing strategy, rebrand, rebranding, sports marketing
A doubling of market share across first-home buyers, portfolio growth 1.8 times system growth and a slew of younger customers are some of the hefty commercial wins Great Southern Bank has chalked up following a transformational rebrand.
by Nadia Cameron | Mar 31, 2022 | Australian Institute of Sport, marketing campaigns, Partnerships, sponsorships, sports marketing
Building its nutritional credentials with consumers and extending engagement with sporting communities has driven Australian burger chain, Grill’d, to strike a four-year partnership with the Australian Institute of Sport (AIS).
by Nadia Cameron | Feb 24, 2022 | audio advertising, Australian Open, event marketing, sonic branding, sports marketing, Tennis Australia
Completing the Australian Open brand toolkit by creating an ownable, distinct audio identity that could match the tournament’s distinctive personality was the impetus for Tennis Australia to jump into sonic branding.
by Nadia Cameron | Feb 16, 2022 | event marketing, marketing campaigns, marketing strategy, sports marketing
Growing interest, respect and acknowledgment of the talent going into women’s sports is an opportunity and challenge for the marketing chief overseeing the FIBA Women’s Basketball World Cup 2022 event.
by Christine Powis | Jul 29, 2021 | COVID-19, Creative, Entertainment, live entertainment, Olympics, Seven West Media, sports marketing
The everlasting nature of Olympics ideals - persevering and making sacrifices in the pursuit of excellence - gives marketers plenty of positive values to work creatively with in 2021. Yet these are the Olympics of the new normal and things have changed.
