by Nadia Cameron | Nov 18, 2019 | CMO role, marketing careers, marketing leadership, Sport Australia, Vanguard Investments
?Sport Australia CMO and former ANZ bank marketing, chief Louise Eyres, is joining Vanguard investments in December as its first head of marketing for Australia.
by Nadia Cameron | Sep 24, 2019 | CMO Momentum 2019, CMO role, creativity, data-driven marketing, digital marketing, Forever New, Kraft Heinz, marketing leadership, marketing strategy, Sport Australia
The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.
by Nadia Cameron | Mar 28, 2019 | collaboration, data-driven marketing, marketing leadership, marketing strategy, Sport Australia, sports marketing
For years, there’s been an urban myth that Australia’s sporting codes are so competitive, they’d never willingly share marketing and audience insights. And it’s simply not true, says CMO of Sport Australia, Louise Eyres.
by Nadia Cameron | Dec 27, 2018 | Alibaba, Amazon, brand strategy, CMO role, CMO50, data-driven marketing, digital advertising, digital marketing, Facebook, GlamCorner, Kmart Australia, Lego, marketing strategy, Medibank, SAP, Schneider Electric, Social Media Marketing, Sport Australia, Sportsgirl
The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.
by Nadia Cameron | Dec 4, 2018 | digital marketing, marketing campaigns, marketing strategy, Sport Australia
More disruptive creative that combats physical laziness in Australians via digital and contextual messaging, along with national commercial partnerships, are among next steps for Sport Australia in the second wave of its ‘Move It AUS’ program.
by Nadia Cameron | Aug 1, 2018 | brand strategy, CMO role, marketing careers, marketing strategy, Sport Australia
?Today’s launch of the Australian Government’s Sport 2030 plan, new-look national sporting body, Sport Australia, and fresh marketing and community creative platform, Move It, are all part of an ambitious agenda to make Australia the most active sporting nation in the...
