by Nadia Cameron | Jun 18, 2021 | DoorDash, eSports, Generation Z, marketing strategy, sponsorships
DoorDash’s foray in the esports field is part of a sponsorship approach that sees the food delivery brand building presence and authenticity across community platforms its target customer groups are actively engaging in.
by Rosalyn Page | Feb 23, 2021 | COVID-19, eSports, market research, Nielsen Company, Partnerships, sponsorships, sports marketing
The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.
by CMO staff | Sep 25, 2020 | COVID-19, marketing strategy, Qantas, sponsorships, sports marketing
Qantas has dropped its Wallabies team sponsorship and is ending a number of arts and creative associations as it works to cope with the COVID-19 crisis fallout and to conserve cash.
by Brad Howarth | Jun 2, 2020 | coronavirus, COVID-19, event marketing, marketing strategy, sponsorships, sports marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
by Nadia Cameron | Mar 5, 2020 | brand strategy, Hisense, marketing campaigns, marketing strategy, sponsorships
?A digital-first approach, content play and commitment to sports marketing as a vehicle for emotional consumer connection lie at the heart of Hisense Australia’s new major sponsorship with the National Rugby League (NRL), its marketing chief says.
