by GeoEdge | Jun 30, 2020 | Sponsored
By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our...
by Sharethrough Research Lab | Jun 25, 2020 | Sponsored
In the time of COVID-19, advertisers are adopting new strategies to communicate with consumers. To gain insight into which techniques perform best, Sharethrough’s team analyzed every creative asset running within their exchange since the week of March 9, 2020 —...
by Facebook Audience Network | Jun 24, 2020 | Sponsored
By Amit Bhojwani, Head of Ad Tech Partnerships, Facebook Audience Network Ad monetization is going through a major transformation, driven by real-time auctions in mobile app bidding. Shifting from the inefficiency of waterfall mediation to bidding has created a more...
by Facebook Audience Network | Jun 24, 2020 | Sponsored
By Amit Bhojwani, Head of Ad Tech Partnerships, Facebook Audience Network Ad monetization is going through a major transformation, driven by real-time auctions in mobile app bidding. Shifting from the inefficiency of waterfall mediation to bidding has created a more...
by LiveRamp | Jun 23, 2020 | Sponsored
By Scott Howe, CEO, LiveRamp When stay-at-home orders went into effect in early March, the business community was left guessing. What would the long-term economic impact of this global pandemic be? What would this mean for already struggling sectors, and what new...
by Verizon | Jun 19, 2020 | Sponsored
By Alkistis Chatzidimitriou, strategic solutions lead at Verizon Media Consumer behavior and media consumption patterns continue to evolve as a result of the coronavirus pandemic. A perceived fear of the negative impact of audience reactions to advertising during the...
