by Tipser | Jan 19, 2021 | Sponsored
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands...
by StackCommerce | Jan 19, 2021 | Sponsored
It’s no secret that 2020 was a challenging year for online publishers, but amidst the layoffs and falling ad revenues, affiliate commerce remained a rare bright spot. The factors that drove shoppable commerce content’s success were two-fold: Readers were thirsty for...
by Samsung Ads | Jan 18, 2021 | Sponsored
Streaming is how the world watches, and marketers and media buyers have responded aggressively, shifting budgets to follow consumers to smart TV platforms, where most of that viewing happens. An IAB study shows that 59 percent of buyers are boosting their CTV budgets...
by Acquia | Jan 12, 2021 | Sponsored
By Karen Wood, senior director, product marketing, Acquia Trust, reliability and making good on brand promises have always been the cornerstones of customer loyalty. Brands that offer a frictionless, flexible customer experience (CX), one that empowers consumers to...
by Twitter | Jan 11, 2021 | Sponsored
By Miranda Lo, senior marketing manager, global business brand team, Twitter How a brand launches can make or break campaigns. After the planning and testing phases are complete, brands must ask one important question: Are they ready to hit the ground running with a...
by Backstage | Jan 7, 2021 | Sponsored
In 2020, virtually every industry across the globe was forced to adjust to new realities and reimagine old ways of doing business. Nowhere was this truer than in branded film and video production. As in-person gatherings became impossible, a vast array of...
