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Multicultural audiences are making nuanced media choices

By Bryon Schafer With multicultural advertising’s undeniable importance to brand marketers, Vevo, MAGNA and the IPG Media Lab partnered on research designed to explore approaches to video viewing among Asian, Black/African American and Hispanic/Latino consumers in the...

The future of work is here and there is no going back

In March, everything changed in an instant. And now, for the past six months, we’ve been living in a remarkably different kind of world. Our living rooms became boardrooms; our business lunches became Zoom chats and the supply chain was, for a time, crippled. The...