by Hubspot | Sep 21, 2020 | Sponsored
Kim Darling, executive producer, Inbound Farewell lanyards, business cards and branded pens — it’ll be some time before people get their hands on these souvenirs of in-person events again. As the COVID-19 pandemic continues to transform the way people work, buy, sell,...
by acuityads | Sep 10, 2020 | Sponsored
Compressing consumers’ path-to-purchase is the holy grail of advertising and marketing. When Jeff Bezos authored 1-Click in 2011, advertisers began to realize that in some cases — especially for consumables — awareness, consideration and purchase can all happen in...
by Vevo | Aug 25, 2020 | Sponsored
By Bryon Schafer With multicultural advertising’s undeniable importance to brand marketers, Vevo, MAGNA and the IPG Media Lab partnered on research designed to explore approaches to video viewing among Asian, Black/African American and Hispanic/Latino consumers in the...
by LiveRamp | Aug 17, 2020 | Sponsored
A digital ecosystem that does not rely on third-party cookies is approaching — with Google’s Chrome deadline for retiring third-party cookies looming and iOS 14 on its way. Given these realities, the ability to track users will diminish unless alternative identity and...
by DailyPay | Aug 17, 2020 | Sponsored
In March, everything changed in an instant. And now, for the past six months, we’ve been living in a remarkably different kind of world. Our living rooms became boardrooms; our business lunches became Zoom chats and the supply chain was, for a time, crippled. The...
by CafeMedia | Aug 4, 2020 | Sponsored
As marketers enter the second half of 2020, the coronavirus’s impact on digital advertising continues to perpetuate uncertainty and financial strain for advertising technology players and publishers alike. Following an initial round of broad-reaching media and ad tech...
