by Ben Holding | May 26, 2022 | Sponsored
Matt Bartels, principal and media practice lead, Alexander Group The pandemic left an indelible mark on businesses around the world. This abrupt market force challenged leaders to reevaluate their business model, think creatively, work collaboratively and aggressively...
by Ben Holding | May 26, 2022 | Sponsored
Sponsored by Stirista The advertising industry’s shift toward a privacy-first ecosystem has pushed marketing teams into a state of testing and experimentation. Amid the deprecation of standard identifiers such as third-party cookies and mobile IDs, marketers are...
by Ben Holding | May 26, 2022 | Sponsored
Sponsored by Amazon Ads Brands are always looking for their next big creative idea, the creative that will inspire customers, and potential ones, to choose their brand. Often brand leaders rely on insight from past campaigns to plan for future ones. According to...
by Ben Holding | May 26, 2022 | Sponsored
CTV is now a go-to marketing channel driving conversions and awareness for brands of all kinds. But with increasing privacy regulations, marketers face challenges in approaching the channel — now and in the future. While CTV primarily utilizes IP addresses for...
by Ben Holding | May 25, 2022 | Sponsored
Ashlea Cartee, product marketing manager, OneTrust In the age of privacy and increased consumer awareness, brands must protect marketing databases and restrict external access to customer data. Adhering to regulations and frameworks and proactively honoring consumer...
by Ben Holding | May 11, 2022 | Sponsored
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and...
