by Swrve | Feb 20, 2019 | Sponsored, Swrve
The post Optimizing your multi-channel ROI appeared first on Digiday.
by vizrt | Feb 20, 2019 | Sponsored, virztsbl, vizrt
Today, video is recognized as the most important medium for viewer engagement and retainment. And, according to Vizrt’s 2018 Digital Publishing Insight, over 20 of the world’s leading digital publishers say it’s not going anywhere. Despite a competitive environment...
by AdDaptive | Feb 20, 2019 | addaptive, addaptivesbl, Sponsored
By Laura Bakopolus Advertising myopia The B2B digital advertising industry is missing out on a huge data-related opportunity. Some marketers think B2B advertising is fine the way it is. They think their ROI is as good as it can be. They think their data works well for...
by IgnitionOne | Feb 15, 2019 | ignitionone, ignitiononesbl, Sponsored
The post WTF is customer intelligence? appeared first on Digiday.
by OAREX | Feb 13, 2019 | oarex, oarexsbl, Sponsored
In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety, all of which have a direct effect on payments from demand partners. If ad fraud goes up, payment goes down. And...
by GumGum | Feb 11, 2019 | brandrx, brandrxsbl, GumGum, Sponsored
The post Infographic: The brand safety crisis one year later appeared first on...
