by Eyeota | Jul 23, 2021 | Sponsored
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited...
by Anthem | Jul 22, 2021 | Sponsored
Jessica Lauretti, managing director, The Anthem Awards Over the past 20 years there has been a massive cultural shift — the technological revolution has disrupted our individual relationship to the planet. This shift has offered unparalleled global access and...
by Trevor Grigoruk | Jul 22, 2021 | Sponsored
Rasika Narang, senior vice president, marketing, Viant Humans are social beings, wired for connection. It’s no surprise, then, that the most successful brands foster long-term relationships with their customers. After all, marketing has always been about building an...
by Google | Jul 19, 2021 | Sponsored
Sarah Bradley, consumer insights manager, ads marketing, Google While many people have ended some of their early pandemic behaviors, like scrubbing down groceries or finding pandemic-friendly outdoor or in-home workouts, one activity that many have stuck with is...
by LiveRamp | Jul 14, 2021 | Sponsored
Dan Buckstaff, CMO, LiveRamp It’s important to understand the distinction between first-party relationships and first-party data. There is nothing more valuable for a brand or publisher than providing the experiences consumers expect and welcome. First-party...
by LiveRamp | Jul 14, 2021 | Sponsored
Dan Buckstaff, CMO, LiveRamp It’s important to understand the distinction between first-party relationships and first-party data. There is nothing more valuable for a brand or publisher than providing the experiences consumers expect and welcome. First-party...
