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Why the Singapore Media Festival brings together the best in Asian content

Whether you are a media professional, creator, marketer or advertiser, it is no secret that storytelling is at the heart of all good content. In a fragmented world with consumers spoilt for choice when it comes to media consumption, the ability to craft compelling...

The elegance of adtech for DOOH

The out-of-home (OOH) industry is growing and changing at an almost unprecedented rate. With the rapid digitisation of traditional outdoor formats, OOH operators are faced with the added challenge of generating as much efficiency as possible from their assets....

The elegance of adtech for DOOH

The out-of-home (OOH) industry is growing and changing at an almost unprecedented rate. With the rapid digitisation of traditional outdoor formats, OOH operators are faced with the added challenge of generating as much efficiency as possible from their assets....

SK-II breakthrough hits 150 million views with extraordinary #BareSkinChat series featuring James Corden and Naomi Watanabe

SK-II’s series goes way further than being a simple beauty demonstration video; the Bare Skin Chat videos are legitimately excellently made and very funny. It’s the kind of short, impactful content that younger audiences are looking for online.