by Ravi Balakrishnan | Nov 1, 2019 | Asia TV Forum and Market, Asian Academy Creative Awards, Singapore ComicCon, Singapore International Film Festival, Singapore Media Festival, Sponsored Content, VidCon
Whether you are a media professional, creator, marketer or advertiser, it is no secret that storytelling is at the heart of all good content. In a fragmented world with consumers spoilt for choice when it comes to media consumption, the ability to craft compelling...
by Ruby Feneley | Oct 29, 2019 | Features, Sponsored Content
The out-of-home (OOH) industry is growing and changing at an almost unprecedented rate. With the rapid digitisation of traditional outdoor formats, OOH operators are faced with the added challenge of generating as much efficiency as possible from their assets....
by Ruby Feneley | Oct 29, 2019 | Features, Sponsored Content
The out-of-home (OOH) industry is growing and changing at an almost unprecedented rate. With the rapid digitisation of traditional outdoor formats, OOH operators are faced with the added challenge of generating as much efficiency as possible from their assets....
by Dean Carroll | Sep 23, 2019 | Deepti Phatak, fake news, programmatic, Sponsored Content, verizon media
The argument that fake news is a new problem is itself fake news. While it is undoubtedly a more commonly used-phrased today, the fact remains that the spreading of deliberately false information has always happened. The difference today, however, is that the volume...
by Contributor | Sep 4, 2019 | digital, Explora Consulting, Hummingbird Analytics, Online Marketing, Sponsored Content
Customers will be able to ingest and centralise all of their online and offline data collected from different data sources and touchpoints, such as POS, CRM, after-sales systems, customer help desks, online clickstream data, and even just Excel files.
by Contributor | Jun 4, 2019 | #BareSkinChat, Advertising, Arimura, Bare Skin Chat, Beauty, Branding, Corden, Moretz, Online Marketing, SK-II, Sponsored Content, Watanabe
SK-II’s series goes way further than being a simple beauty demonstration video; the Bare Skin Chat videos are legitimately excellently made and very funny. It’s the kind of short, impactful content that younger audiences are looking for online.
