by Contributor | Jun 4, 2019 | #BareSkinChat, Advertising, Arimura, Bare Skin Chat, Beauty, Branding, Corden, Moretz, Online Marketing, SK-II, Sponsored Content, Watanabe
SK-II’s series goes way further than being a simple beauty demonstration video; the Bare Skin Chat videos are legitimately excellently made and very funny. It’s the kind of short, impactful content that younger audiences are looking for online.
by Dean Carroll | May 28, 2019 | Advertising, Ayuda, Out of Home, Rémi Roques, Sponsored Content
If you’re not getting in on out of home advertising, you’re missing out on something big. What’s more, when you do invest in it, you have to make sure you’re getting your efficiencies right. Sounds boring, but it’s the most important part. The Asia-Pacific region is...
by Sponsored Content: Awario | May 14, 2019 | Analytics, Channel: Social Media Marketing, Facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, Social Media Marketing, Sponsored Content, Twitter
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and...
by Dean Carroll | Apr 25, 2019 | Adara, Mumbrella Asia Travel Marketing Summit, Online Marketing, Sponsored Content, Travel
The travel industry’s digital ecosystem is getting increasingly complex. In the Asia-Pacific region, this is especially true as it overtakes North America to become the world’s leading digital travel market. Against this backdrop, APAC travel marketers who want to...
by Dean Carroll | Apr 25, 2019 | Adara, Mumbrella Asia Travel Marketing Summit, Online Marketing, Sponsored Content, Travel
The travel industry’s digital ecosystem is getting increasingly complex. In the Asia-Pacific region, this is especially true as it overtakes North America to become the world’s leading digital travel market. Against this backdrop, APAC travel marketers who want to...
by Sponsored Content: Movavi | Apr 10, 2019 | Branding, Channel: Video, Content & Writing, E-Commerce, SEO -- Search Engine Optimization, Sponsored Content, Video
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as...
