South Korea | Harro Media

MINISO’s explosive growth counts on cost performance and consumers’ feelings

by Sharon Kwok | Aug 10, 2018 | Hong Kong, MINISO, Online Marketing, South Korea

MINISO, Chinese variety chain store, recorded significant growth in sales in South Korea, since it entered the country in August 2016. It has become popular among local consumers, as it has broken the traditional business pattern with high cost performances and...

MINISO’s explosive growth counts on cost performance and consumers’ feelings

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