The life or a marketer has never been easy. These days, it’s almost impossible. Yesterday, in a meeting with my publisher, we spoke about book titles. I suggested something with ‘Mad Men’, my favourite TV series of all times. “Nah,” he replied. “Most people are too...
It has appointed Duo Studio to handle its social executions.
?Consumers prefer search engine recommendations over friends and family when it comes to purchasing decisions, yet marketers are not investing enough in this channel, according to a new report.
The documentary received over 18 million views in the first 24 hours and sparked conversation in China’s social networks.
Though some Chinese netizens say the ad is racist, the majority of Weibo users think the public should be open to different aesthetics.
The company lists an mDAU figure of 126 million, up from 124 million in Q3. This is compared to the platform’s number of average monthly users which dropped hugely to 321 million from 330 million the previous quarter.