by Rosalyn Page | Dec 8, 2020 | COVID-19, HootSuite, market research, Social Media, Social Media Marketing, social media strategy
2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.
by Rosalyn Page | Nov 5, 2020 | COVID-19, digital advertising, digital marketing, ecommerce, Social Media, Social Media Marketing
The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census.This increase in social media usage, coupled with the shift towards ecommerce, has created a commercial imperative for brands and businesses...
by Nadia Cameron | Sep 15, 2020 | Microsoft, Oracle, Social Media, Social Media Marketing, tiktok
?Oracle has been named as part of a TikTok proposal to the US Government to try and overcome security concerns around the social media platform, knocking out rival, Microsoft, for the prize.
by Rosalyn Page | Mar 26, 2020 | brands, COVID-19, crisis management, Social Media
Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for...
by Grace Ong | Feb 21, 2020 | Agencies, agency, digital, Duo Studio, influencer, Social Media
Duo Studios also launched an influencer arm to meet the increasing needs of clients.
by Vanessa Mitchell | Feb 3, 2020 | brand strategy, influencer marketing, Instagram, marketing strategy, Pinterest, rebrand, Social Media, Wedgwood
After 260 years as the very epitome of luxury brands used by actual royalty, Wedgwood has undertaken a rebrand to better represent what luxury means for a modern consumer.
