by Nadia Cameron | Nov 1, 2021 | Augmented Reality, brand strategy, Facebook, Forrester Research, metaverse, Social Media, virtual reality
The success of Facebook’s parent company rebrand to Meta and bet on the metaverse all still rely on the trust consumers feel for its core social media business, a leading Forrester analyst says.
by Christine Powis | Aug 24, 2021 | digital advertising, digital marketing, retail, Social Media, Social Media Marketing, tiktok
Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.
by Christine Powis | Jul 22, 2021 | data privacy, Facebook, privacy, Social Media, social media apps, Social Media Marketing
Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.
by Rosalyn Page | May 5, 2021 | Creative, digital advertising, digital marketing, Social Media, Social Media Marketing
Carbar, by its own admission, is a brand with a complex proposition. “We have a complicated story to tell, and to tell it, we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar CMO, Kieron Wogan said.
by Rosalyn Page | May 4, 2021 | ACM, digital platforms, digital platforms inquiry, Facebook, Google, news media, Seven West Media, Social Media
Several local media outlets have reached agreements this week to share news across social media digital platforms.
by Nadia Cameron | Feb 18, 2021 | Digital Media, Facebook, media companies, Social Media
Media organisations and industry commentators have responded scathingly to news Facebook is restricting publishers and people in Australia from sharing or viewing Australian and international news content as a consequence of Australia’s News Media Bargaining Code.
