by Jennifer O'Brien | Aug 14, 2018 | age of choice, authentic, brand's digital experience, connected appliances, culture and technology, digital, Generation Z, millennials, mobile natives, Netflix, personal information, personalisation, personalised digital experience, Snapchat, Social Media, social media platforms, socially conscious, WP Engine
The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and...
by Vanessa Mitchell | Aug 9, 2018 | brand technology, brand trust, counterfeit merchandise, ecommerce, Facebook, Instagram, reputation, Social Media
If brands don’t implement some kind of counterfeit protection now, they will find hard-won brand reputation and consumer trust eroded over the next 10 years.
by Vanessa Mitchell | Jul 25, 2018 | Amplify, Raine & Horne, Social Media
?Raine & Horne revealed that since launching the group’s exclusive social media marketing platform, Amplify, in April three quarters of the Australian population have been exposed to the Raine & Horne brand.
by Jennifer O'Brien | Jul 17, 2018 | Apple, Cambridge Analytica, data privacy, Facebook, Google, Instagram, privacy, Roy Morgan, Snapchat, Social Media, Twitter
Australians are either ‘not sure’ or only ‘somewhat understand’ how several leading apps use and/or share their data, according to a new Roy Morgan privacy study.
by Brad Howarth | Jul 4, 2018 | brand strategy, communications, digital marketing, leadership, marketing strategy, Social Media
While the reputations of Australia’s financial services companies might be copping a hammering right now at the hands of the Royal Commission, they might take take heart from the knowledge that no matter how bad things, there is usually a way back. Most of the time,...
by Vanessa Mitchell | Jun 7, 2018 | conversions, Criteo, digital marketing, Online Marketing, research report, Social Media
?APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers. These are the key findings of the Reach, Click and Conversions report...
