Twitter said the acquisition could improve the health of the conversation, with expanding applications employed to halt spam and abuse.
"It is a lot harder when the spotlight is on organisations or politicians."
More than 3 million interactions around Australia’s Federal election were recorded across Facebook and Instagram on election day, 18 May. But it was the democracy sausage and not prospective prime ministers that proved most popular in discussions.
The need to introduce BPAY to a younger audience has led its marketing team to a podcast and a social media campaign.
The new feature explains how a person's past interactions impact the ranking of posts in their news feed, allowing users to see why they're seeing a certain post from a friend, group, or page that they are following in their news feed.
"Faces are just like fingerprints, we do not have the exact same face in the total population of the world, so this data that is being gathered can be used to connect to particular interests that this audience has."