by Staff Writer | Mar 13, 2019 | Agencies, Amorepacific, appointment, digital, Duo Studio, Laneige, Lim Yi Fang, Mamonde, Social Media, Stephanie Phua
It has appointed Duo Studio to handle its social executions.
by Vanessa Mitchell | Mar 8, 2019 | Advertising, consumer behaviour, marketing investment, marketing strategy, Salmat, SEM, SEO, Social Media
?Consumers prefer search engine recommendations over friends and family when it comes to purchasing decisions, yet marketers are not investing enough in this channel, according to a new report.
by Sharon Kwok | Feb 26, 2019 | Branding, Chinese New Year, Feminism, Marriage, SK-II, Social Media, Women
The documentary received over 18 million views in the first 24 hours and sparked conversation in China’s social networks.
by Simon Yuen | Feb 18, 2019 | Beauty, China, commercial, Cosmetics, lipglaze, lipstick, online, Online Marketing, racism, Social Media, Weibo, Zara
Though some Chinese netizens say the ad is racist, the majority of Weibo users think the public should be open to different aesthetics.
by Rick Boost | Feb 8, 2019 | Advertising, earnings, Q4, Social Media, Twitter
The company lists an mDAU figure of 126 million, up from 124 million in Q3. This is compared to the platform’s number of average monthly users which dropped hugely to 321 million from 330 million the previous quarter.
by Janice Tan | Feb 4, 2019 | 2019 Edelman Trust Barometer, Agencies, Search engine, Social Media, Trust
Women in Malaysia trust the media more as compared to men. Meanwhile, the level of trust in the media for both Singaporean men and women stand at 56%.
