Carbar, by its own admission, is a brand with a complex proposition. “We have a complicated story to tell, and to tell it, we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar CMO, Kieron Wogan said.
Several local media outlets have reached agreements this week to share news across social media digital platforms.
Media organisations and industry commentators have responded scathingly to news Facebook is restricting publishers and people in Australia from sharing or viewing Australian and international news content as a consequence of Australia’s News Media Bargaining Code.
On Safer Internet Day, social media platforms along with several tech companies are looking to send a message about safety and protections, particularly for children.
Another direct-to-consumer company — this time a cat food manufacturer called Smalls — will continue to work to become less reliant on Facebook and Instagram by diversifying its media plan this year. Like others, the brand won’t abandon the platform outright. It...
2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.