Advertisers will spend more on social media platforms than on print for the first time this year, according to the latest Zenith Advertising Expenditure Forecasts.
64% of APAC business leaders said that social media was a priority when developing a defence strategy for their organisations
Speaking about TikTok, Libra and the potential of a company breakup, the audio and transcript comes from two meetings held with Facebook staff in July.
News of Facebook trialling the removal of ‘likes’ counts from user feeds has come as no surprise to local social media experts and industry commentators, who welcome the move as recognition of the negative impact these platforms are having on society globally.
"Influencers think about manipulating the system to make money and get more followers, but it's not wrong to think that way because social media is not what it used to be."
Pinterest has opened an office in Australia and is busy scaling its teams to meet and grow advertiser and marketing demand from local businesses.