by CMO staff | May 20, 2019 | Facebook, Federal Election 2019, Instagram, Social Media, social media analytics
More than 3 million interactions around Australia’s Federal election were recorded across Facebook and Instagram on election day, 18 May. But it was the democracy sausage and not prospective prime ministers that proved most popular in discussions.
by Vanessa Mitchell | May 20, 2019 | marketing campaigns, millennials, Osko, PBAY, podcast, social campaign, Social Media
The need to introduce BPAY to a younger audience has led its marketing team to a podcast and a social media campaign.
by Simon Yuen | May 17, 2019 | commercial, digital, Facebook, personalisation, Social Media
The new feature explains how a person's past interactions impact the ranking of posts in their news feed, allowing users to see why they're seeing a certain post from a friend, group, or page that they are following in their news feed.
by Janice Tan | May 17, 2019 | Agencies, Ali Hajihashemi, Filter, gender swap, kim chew, Lemonade, Reprise, Snapchat, Social Media
"Faces are just like fingerprints, we do not have the exact same face in the total population of the world, so this data that is being gathered can be used to connect to particular interests that this audience has."
by Ravi Balakrishnan | May 8, 2019 | Instagram, Karthik Nagarajan, Likes, Opinion, Social Media, Wavemaker India
In 2010, when Kevin Systrom was building an also-ran social check-in service called ‘Burbn’, he decided to take a break and travelled to a beach town in Mexico with his then-girlfriend Nicole. It is here that Nicole – owner of the feet in the picture above and also a...
by Vanessa Mitchell | May 3, 2019 | AI, AMSRO, AR, Facebook, Kantar, nlp, platforms, privacy, Social Media, VR
Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.
