The success of Facebook’s parent company rebrand to Meta and bet on the metaverse all still rely on the trust consumers feel for its core social media business, a leading Forrester analyst says.
Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.
Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.
Carbar, by its own admission, is a brand with a complex proposition. “We have a complicated story to tell, and to tell it, we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar CMO, Kieron Wogan said.
Several local media outlets have reached agreements this week to share news across social media digital platforms.
Media organisations and industry commentators have responded scathingly to news Facebook is restricting publishers and people in Australia from sharing or viewing Australian and international news content as a consequence of Australia’s News Media Bargaining Code.