by Rosalyn Page | Feb 16, 2021 | Clubhouse, Content Marketing, COVID-19, influencer marketing, Social Media Marketing, social media strategy
Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt. Marketers need to know they’ll probably learn more about...
by Nadia Cameron | Jan 14, 2021 | digital advertising, Digivizer, Facebook, GroupM, Mindshare, Ogilvy, Social Media Marketing, social media strategy, Twitter
With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet...
by Rosalyn Page | Dec 8, 2020 | COVID-19, HootSuite, market research, Social Media, Social Media Marketing, social media strategy
2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.
by Rosalyn Page | May 27, 2020 | brand purpose, Indigenous Australians, marketing campaigns, reconciliation week, SBS, social media strategy
National Reconciliation Week 2020 kicks off this week with the theme ‘In This Together’ that highlights whether in a crisis or in reconciliation it’s about coming together to support each other in a shared experience.
by Nadia Cameron | Dec 10, 2018 | 3D technology, Augmented Reality, emerging technology, Facebook, Mobile Marketing, NFC, social media strategy
CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns
