by Rosalyn Page | Aug 4, 2020 | Mergers and acquisitions, Microsoft, Social Media Marketing, tiktok
Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.
by Rosalyn Page | Jul 24, 2020 | Byte, COVID-19, digital marketing, Facebook, Instagram, short-form video, Snapchat, Social Media Marketing, tiktok, video marketing, Vine
At the start of this year, a fresh short-form video contender, Byte, debuted. The video app is the successor to Vine, developed by one of its co-founders, Dom Hofmann.
by Brad Howarth | Jul 23, 2020 | coronavirus, COVID-19, crisis communications, digital marketing, Hypetap, influencer marketing, Social Media Marketing, Tribe
It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among...
by Rosalyn Page | Jul 17, 2020 | COVID-19, ecommerce, marketing campaigns, marketing strategy, Social Media Marketing
In a bid to help local businesses affected by coronavirus restrictions, a new marketplace for Australian-made and owned products has now launched. Buy Aussie Now, which started as an Instagram page in mid-March as the nation prepared to shut down with the Coronavirus,...
by Rosalyn Page | Jul 8, 2020 | fan engagement, market research, Nine, Nine Entertainment, Nine Network, Social Media Marketing
Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions...
by Rosalyn Page | Jul 2, 2020 | COVID-19, digital advertising, digital marketing, marketing strategy, Social Media Marketing, social media platforms, tiktok
TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly...
