by Vanessa Mitchell | Oct 21, 2019 | 7-Eleven, brand strategy, digital marketing, ecommerce, krispy Kreme, Magento, marketing strategy, Social Media Marketing, UberEats
Sixteen years ago, Krispy Kreme launched in Australia, and it’s fair to say there were doughnuts everywhere. Aussies couldn’t get enough – until they did.
by Steve Jones | Oct 8, 2019 | Charles Tidswell, Haze, News, Social Bakers, Social Media Marketing
Marketers have leapt on the topical haze issue in Singapore, with health and petrol brands among those to have tapped into conversations on social media, according to analytics firm Social Bakers A study singled out four brands whose creative approach generated the...
by Nadia Cameron | Oct 1, 2019 | digital marketing, Digivizer, Facebook, HootSuite, kpmg, Ogilvy, Social Media, Social Media Marketing
News of Facebook trialling the removal of ‘likes’ counts from user feeds has come as no surprise to local social media experts and industry commentators, who welcome the move as recognition of the negative impact these platforms are having on society globally.
by Steve Jones | Sep 13, 2019 | ad fraud, adtech, doubleverify, DV, FYI, Snapchat, Social Media Marketing
Ad measurement platform Double Verify has signed a deal with Snapchat that will enable brands to use DV’s technology to measure the quality of campaigns on the social media network. The partnership will let marketers authenticate ad viewability and prevent fraud. ...
by Steve Jones | Sep 13, 2019 | ad fraud, adtech, doubleverify, DV, FYI, Snapchat, Social Media Marketing
Ad measurement platform Double Verify has signed a deal with Snapchat that will enable brands to use DV’s technology to measure the quality of campaigns on the social media network. The partnership will let marketers authenticate ad viewability and prevent fraud. ...
by Steve Jones | Sep 11, 2019 | #1000000smilesforHannah, Grab, Grab Thailand, News, Social Media Marketing
Grab Thailand is helping one its drivers achieve a personal ambition in a social media campaign involving the firm’s drivers and their passengers. ? The campaign, #1000000smilesforHannah, follows the quest of one of its drivers, Tanakorn Lertkarn (Tony), to “collect”...
