by Rosalyn Page | May 19, 2020 | carsales, carsales.com.au, Content Marketing, customer engagement, digital marketing, marketing campaigns, Social Media Marketing
Carsales has wrapped up its brand new social content series, ‘Grey Nomads’, a light-hearted look at the life of caravanning around Australia on the ‘Big Lap’.
by Rosalyn Page | Apr 29, 2020 | digital advertising, marketing technology, martech, Social Media Marketing, Sprinklr, tiktok
CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.
by Brad Howarth | Apr 1, 2020 | brand strategy, Linktree, marketing strategy, Social Media Marketing, startups
What do you do when you know you have a great product, but lack the resources or brand appeal needed to tell the world about it? Maybe get Alicia Keys to do it for you.
by Nadia Cameron | Feb 17, 2020 | digital advertising, Digital Media, marketing campaigns, marketing strategy, Social Media Marketing
It’s a business objective many FCMG and B2C brands will be all-too- familiar with: How to increase sales and household penetration of products. For Care Pharmaceuticals head of marketing A/NZ, Daniela Fra, this was the catalyst for what became an ambitious shift of...
by Rosalyn Page | Jan 31, 2020 | digital marketing, fashion tech, Games, gamification, marketing campaigns, Mobile Marketing, Social Media Marketing, sports marketing
All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
by Vanessa Mitchell | Jan 17, 2020 | bushfire crisis, Facebook, influencer marketing, marketing strategy, Social Media Marketing
Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service.
