Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.
With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.
Heightened consumer demand to connect authentically around cultural conversations as well as tentpole TV moments are triggering strong growth in the number of brands investing marketing dollars into Twitter globally and locally.
Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.
Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.