by Nadia Cameron | May 23, 2022 | Beauty, chatbots, conversational AI, FMCG, Infobip, Instagram, marketing campaigns, Social Media Marketing, Whatsapp
Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.
by CMO staff | May 12, 2022 | bazaarvoice, consumer engagement, digital marketing, market research, retail, reviews, Social Media Marketing, user generated content
Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.
by Brad Howarth | Mar 23, 2022 | Media, Mobile Marketing, Multimedia Messaging Service, Social Media Marketing, Thirdscreen, VidCorp, video advertising
Veteran media executive, Kim Williams, is no stranger to new or unproven ideas. Fifteen years ago, he was involved in bringing video onto mobile phones in his role as chief executive at Foxtel – an idea which garnered its share of detractors.
by Brad Howarth | Mar 23, 2022 | Media, Mobile Marketing, Multimedia Messaging Service, Social Media Marketing, Thirdscreen, VidCorp, video advertising
Veteran media executive, Kim Williams, is no stranger to new or unproven ideas. Fifteen years ago, he was involved in bringing video onto mobile phones in his role as chief executive at Foxtel – an idea which garnered its share of detractors.
by Nadia Cameron | Mar 11, 2022 | Advertising, creator economy, digital advertising, digital marketing, marketing campaigns, Social Media Marketing, social media platforms
Connecting inspiration and positivity with conversion is the ambition for social media platform, Pinterest, and it’s building out consumer insights and commerce capabilities in the hopes of delivering it.
by Nadia Cameron | Feb 8, 2022 | Australian Privacy Commissioner, Facebook, Federal Court of Australia, privacy laws, Social Media Marketing
The Australian Information Commissioner has progressed a step further in its quest to pursue Facebook for breaches of Australian privacy law after the Federal Court rejected the social media giant’s appeal against a ruling to continue proceedings.
