by Amy Gesenhues | Apr 24, 2019 | Channel: Social Media Marketing, Snapchat, Social Media Marketing
The company reports it now reaches 90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the U.S. The post Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue appeared first on Marketing Land. Please visit Marketing Land for the...
by Amy Gesenhues | Apr 24, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Social Media Marketing
John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company. The post Facebook hires former Google, Microsoft director as new VP of global communications appeared first on Marketing Land. Please...
by Amy Gesenhues | Apr 24, 2019 | A-From MTT, Channel: Social Media Marketing, Social Media Marketing, Twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. The post Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Apr 19, 2019 | A-From MTT, Channel: Social Media Marketing, Pinterest, Pinterest: Business Issues, Social Media Marketing
January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack. The post Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high appeared first on Marketing Land. Please...
by Amy Gesenhues | Apr 16, 2019 | Channel: Video, Mobile Marketing, Snapchat, Social Media Marketing, Video
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? The post More people will turn to their mobile device instead of TV for entertainment in 2019 appeared first on...
by Amy Gesenhues | Apr 12, 2019 | Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Social Media Marketing, Social Media Marketing: Advertising
The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy. The post Pinterest introduces new conversion features for Promoted Pins and Videos appeared first on...
