by Jennifer O'Brien | Jun 22, 2018 | brand awareness, CMO role, digital marketing, forbes, influencer marketing, leadership, LinkedIn, marketing careers, Social Media Marketing, Sprinklr, Twitter
Unilever CMO, Keith Weed, has been crowned the world’s most influential CMO, followed by GE’s Linda Boff and Twitter’s Leslie Berland, all key figures driving transformational change within and outside their organisations.
by Amy Gesenhues | Jun 22, 2018 | Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Pages, Facebook: Privacy, Legal, Machine Learning & Artificial Intelligence, Social Media Marketing
The company announced a number of new initiatives to stop the spread of misinformation on the platform. The post Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors appeared first on Marketing Land. Please visit...
by Amy Gesenhues | Jun 22, 2018 | Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Video, Social Media Marketing, Video
The Facebook-owned app announced during its IGTV event that it has reached a billion users. The post Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Jun 21, 2018 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Messenger, Facebook: Mobile, Facebook: Video, Social Media Marketing, Social Media Marketing: Advertising, Video
A Facebook spokesperson says they're in the "beginning stages" of placing video ads in Messenger. The post Facebook gives autoplay video ads in Messenger a go appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Visual IQ | Jun 20, 2018 | Analytics, Branding, Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, Google, Google: SEM, Marketing Tools: Analytics, Mobile Marketing, Paid search, Social Media Marketing, Sponsored Content, Video
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your...
by Amy Gesenhues | Jun 20, 2018 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Pages, Facebook: Video, Social Media Marketing, Video
Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch. The post Facebook opens up Watch to creators & adds video features to take on YouTube appeared first on Marketing Land. Please visit...
