by Nadia Cameron | Jan 14, 2021 | digital advertising, Digivizer, Facebook, GroupM, Mindshare, Ogilvy, Social Media Marketing, social media strategy, Twitter
With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet...
by Nadia Cameron | Jan 14, 2021 | augmented reality (AR), digital advertising, digital marketing, marketing campaign, Snapchat, Social Media Marketing
Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.
by Rosalyn Page | Jan 11, 2021 | cookies, digital advertising, digital platforms, Google, privacy, Social Media Marketing
Google’s plans to retire third-party cookies from its Chrome browser may have hit a snag with news the UK’s Competition and Markets Authority (CMA) is investigating the proposal to assess whether it will distort competition. It comes after complaints of...
by Nadia Cameron | Dec 16, 2020 | Australian Competition and Consumer Commission (ACCC), digital advertising, digital platforms inquiry, Facebook, Mobile Marketing, Social Media Marketing
The Australian Competition and Consumer Commission (ACCC) is once again instigating proceedings against Facebook, this time for allegedly misusing consumer data relating to a VPN app for marketing purposes.
by Nadia Cameron | Dec 11, 2020 | digital advertising, marketing campaigns, Social Media Marketing, tiktok, user generated content
Two leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.
by Rosalyn Page | Dec 8, 2020 | COVID-19, HootSuite, market research, Social Media, Social Media Marketing, social media strategy
2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.
