by Christine Powis | Jul 22, 2021 | data privacy, Facebook, privacy, Social Media, social media apps, Social Media Marketing
Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.
by Nadia Cameron | Jul 12, 2021 | digital advertising, digital marketing, Reddit, Social Media Marketing
Reddit has made its official debut on Australian shores and brought on former marketer, digital strategist and Woolies X leader, David Ray, as its country manager.
by Nadia Cameron | Jul 6, 2021 | Advertising, COVID-19, digital advertising, federal government, marketing campaigns, Social Media Marketing
Half of the Federal Government’s $6 million digital advertising spend over the past 15 months has been related to Covid, but just $32,000 of it reflects vaccine-related messaging.
by Christine Powis | Jun 24, 2021 | ecommerce, Facebook, Instagram, Social Media Marketing, Whatsapp
Facebook Shops is expanding to WhatsApp and Marketplace and developing new ways for businesses to personalise ads and use new technologies to enhance the shopping experience.
by Christine Powis | Jun 11, 2021 | marketing campaigns, Snapchat, Social Media Marketing, tiktok, Twitch
Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to coincide with product promotions.
by Brad Howarth | Jun 9, 2021 | delivery, Gen Z, marketing strategy, Menulog, Social Media Marketing, tiktok
Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with...
