by Rosalyn Page | Feb 22, 2021 | DiGi, digital advertising, digital platforms, digital platforms inquiry, media companies, Social Media Marketing
A new industry code has been launched aimed at reducing misinformation on digital platforms. It comes in the wake of the Digital Platforms inquiry, conducted by the Australian Communications and Consumer Commission (ACCC), into the dominance of the platforms and the...
by Rosalyn Page | Feb 16, 2021 | Clubhouse, Content Marketing, COVID-19, influencer marketing, Social Media Marketing, social media strategy
Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt. Marketers need to know they’ll probably learn more about...
by Rosalyn Page | Feb 9, 2021 | Dentsu, digital advertising, digital marketing, marketing strategy, millennials, Snap, Social Media Marketing
If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities.
by Rosalyn Page | Feb 9, 2021 | Dentsu, digital advertising, digital marketing, marketing strategy, millennials, Snap, Social Media Marketing
If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities.
by Nadia Cameron | Jan 14, 2021 | digital advertising, Digivizer, Facebook, GroupM, Mindshare, Ogilvy, Social Media Marketing, social media strategy, Twitter
With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet...
by Nadia Cameron | Jan 14, 2021 | augmented reality (AR), digital advertising, digital marketing, marketing campaign, Snapchat, Social Media Marketing
Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.
