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Facebook missteps highlight what happens when you can’t trust platform metrics

Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results. The post Facebook missteps highlight what happens when you can’t trust platform metrics appeared first on Marketing Land. Please...

Facebook missteps highlight what happens when you can’t trust platform metrics

Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results. The post Facebook missteps highlight what happens when you can’t trust platform metrics appeared first on Marketing Land. Please...