by Bruce Budkofsky | Dec 21, 2018 | Channel: Video, Google: YouTube, Social Media Marketing Column
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. The post Back to Basics: Maximize your YouTube advertising appeared first on Marketing Land. Please...
by Chris Silver Smith | Dec 7, 2018 | Channel: Social Media Marketing, Online Reputation Management, Social Media Marketing Column
You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here's how. The post Repair your reputation: Displace mugshots with your family photo album appeared first on Marketing Land. Please...
by Matt Crush | Dec 5, 2018 | Channel: Social Media Marketing, Social Media Marketing, Social Media Marketing Column
Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold move. The post Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour appeared first on Marketing Land. Please...
by Joe Martinez | Nov 16, 2018 | Channel: SEM, Facebook, Facebook: Advertising, SMX conference, Social Media Marketing, Social Media Marketing Column
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies. The post Driving sales and profits with Facebook Ads appeared first on...
by Nate Elliott | Nov 13, 2018 | Analytics, Channel: Social Media Marketing, Facebook, How To Guides: Social Media Marketing, Social Media Marketing, Social Media Marketing Column
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead. The post The disastrous consequences of measuring engagement appeared first on Marketing Land. Please visit Marketing Land for the full...
by Dan Bagby | Sep 25, 2018 | Channel: Social Media Marketing, Content & Writing, Content Marketing, Facebook: Instagram, Social Media Marketing, Social Media Marketing Column, Word Of Mouth Marketing
So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. The post How to make a big impact with a small influencer marketing budget appeared first on Marketing Land....
