by Ronald Dod | Apr 25, 2019 | Channel: Social Media Marketing, Social Media Marketing Column
With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers. The post Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy appeared first on Marketing Land....
by Steve Weiss | Apr 6, 2019 | Channel: Social Media Marketing, Facebook: Advertising, Social Media Marketing Column
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. The post Facebook’s shift to privacy is just a play on emerging market dynamics appeared first on Marketing Land. Please visit Marketing...
by Kevin Goodwin | Feb 26, 2019 | Channel: Social Media Marketing, Facebook: Advertising, Paid search, Social Media Marketing Column, Social Media Marketing: Advertising
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. The post Top 5 Facebook creative design pitfalls to avoid appeared first on Marketing Land. Please visit Marketing Land for the full...
by Susan Wenograd | Feb 13, 2019 | Channel: Social Media Marketing, Social Media Marketing Column, Video
Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social. The post New-school paid social creative needs old-school teamwork to succeed appeared first on Marketing Land. Please visit...
by Penny Wilson | Jan 10, 2019 | Channel: Social Media Marketing, Social Media Marketing Column
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. The post Here’s how brands can leverage social returns in 2019 appeared first on Marketing Land. Please...
by Susan Wenograd | Jan 2, 2019 | 2019predictions, Channel: Social Media Marketing, Facebook: Advertising, Social Media Marketing Column, Social Media Marketing: Advertising
Advertisers need to remember constant reevaluation of their methods is crucial in today's environment. The post Paid social requires sharpening your blade in 2019 appeared first on Marketing Land. Please visit Marketing Land for the full...
