by Nadia Cameron | Mar 21, 2022 | Australian Competition and Consumer Commission (ACCC), cryptocurrency, digital advertising, Facebook, Meta Group, scams, social media advertising
The Australian Competition and Consumer Commission (ACCC) is lining up alongside Twiggy Forrest and taking Facebook parent company, Meta, to court for publishing scam celebrity cryptocurrency advertising on its platform.
by Nadia Cameron | Nov 17, 2021 | Brand Safety, brand strategy, digital advertising, digital marketing, GroupM, social media advertising, Twitter
Basing digital media ROI on pure performance metrics is no longer cutting it for advertisers as brand safety and responsible marketing practices increasingly take centre stage.
by Nadia Cameron | Sep 14, 2021 | augmented reality (AR), Samsung, Snapchat, social media advertising, Social Media Marketing, virtual reality
Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
by Nadia Cameron | Jul 26, 2021 | Advertising, digital advertising, market research, Media, social media advertising, Zenith
Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.
by Nadia Cameron | Apr 9, 2021 | Australian Association of National Advertisers (AANA), digital advertising, influencer marketing, social media advertising
An Instagram post by The Bachelor contestant, Anna Heinrich, has become the first case to breach new distinguishable advertising rules established under the Australian Association of National Advertisers (AANA) Code of Ethics introduced this year.
by Rosalyn Page | Feb 4, 2020 | augmented reality (AR), digital advertising, emerging technology, Facebook, Online shopping, social media advertising
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
