by Steve Jones | Sep 13, 2019 | ad fraud, adtech, doubleverify, DV, FYI, Snapchat, Social Media Marketing
Ad measurement platform Double Verify has signed a deal with Snapchat that will enable brands to use DV’s technology to measure the quality of campaigns on the social media network. The partnership will let marketers authenticate ad viewability and prevent fraud. ...
by Steve Jones | Sep 13, 2019 | ad fraud, adtech, doubleverify, DV, FYI, Snapchat, Social Media Marketing
Ad measurement platform Double Verify has signed a deal with Snapchat that will enable brands to use DV’s technology to measure the quality of campaigns on the social media network. The partnership will let marketers authenticate ad viewability and prevent fraud. ...
by Janice Tan | Sep 13, 2019 | Agencies, doubleverify, Snapchat, wayne gattinella
Brands can authenticate the quality of Snapchat campaigns using DV’s viewability and fraud verification technology and data, helping to maximise campaign effectiveness.
by Rosalyn Page | Jul 10, 2019 | augmented reality (AR), Big W, digital advertising, digital marketing, marketing campaigns, QR codes, Snapchat
?Snapchat, which has been at the forefront of augmented reality (AR) innovation on its messaging and photo sharing platform, has been chosen by toy retailer BIG W to animate its toy catalogue using the interactive technology.
by Janice Tan | May 17, 2019 | Agencies, Ali Hajihashemi, Filter, gender swap, kim chew, Lemonade, Reprise, Snapchat, Social Media
"Faces are just like fingerprints, we do not have the exact same face in the total population of the world, so this data that is being gathered can be used to connect to particular interests that this audience has."
by Amy Gesenhues | Apr 29, 2019 | A-Post to MarTech Today, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Marketing Tools, Snapchat, Social Media Marketing, Social Media Marketing: Advertising
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify. The post Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform appeared first on Marketing Land. Please visit Marketing Land for the full...
