by Nadia Cameron | Jan 14, 2021 | augmented reality (AR), digital advertising, digital marketing, marketing campaign, Snapchat, Social Media Marketing
Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.
by Rosalyn Page | Sep 11, 2020 | consumer trend, Gen Z. advertising, Kantar, market research, Snapchat, Social Media Marketing
?Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.
by Nadia Cameron | Aug 6, 2020 | digital advertising, digital marketing, Snapchat, Social Media Marketing
Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges.
by Rosalyn Page | Jul 24, 2020 | Byte, COVID-19, digital marketing, Facebook, Instagram, short-form video, Snapchat, Social Media Marketing, tiktok, video marketing, Vine
At the start of this year, a fresh short-form video contender, Byte, debuted. The video app is the successor to Vine, developed by one of its co-founders, Dom Hofmann.
by Farzanah Farveen | Jan 6, 2020 | Agencies, Facebook, Reuters, Snapchat, Spotify, tiktok, Twitter
The music streaming platform joins the likes of TikTok, Twitter and Facebook in enforcing political ad ban.
by Vanessa Mitchell | Dec 20, 2019 | digital marketing, Facebook, food for thought, forrester, Google, marketing strategy, Snapchat, Social Media Marketing, Tealium, tiktok, Twitter, Warc
According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.
