by Janice Tan | May 17, 2019 | Agencies, Ali Hajihashemi, Filter, gender swap, kim chew, Lemonade, Reprise, Snapchat, Social Media
"Faces are just like fingerprints, we do not have the exact same face in the total population of the world, so this data that is being gathered can be used to connect to particular interests that this audience has."
by Amy Gesenhues | Apr 29, 2019 | A-Post to MarTech Today, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Marketing Tools, Snapchat, Social Media Marketing, Social Media Marketing: Advertising
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify. The post Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Apr 26, 2019 | Channel: Social Media Marketing, Snapchat, Social Media Marketing, Social Media Marketing: Advertising, Video
Snap is also rolling out a 'Proposals' tools for media buyers to approve Snap Select ads plans. The post Snap Select will let advertisers reserve video inventory at fixed CPM appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Apr 26, 2019 | Channel: Social Media Marketing, Snapchat, Social Media Marketing
Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald's and Gatorade. The post Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO appeared first on Marketing Land. Please...
by Amy Gesenhues | Apr 24, 2019 | Channel: Social Media Marketing, Snapchat, Social Media Marketing
The company reports it now reaches 90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the U.S. The post Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue appeared first on Marketing Land. Please visit Marketing Land for the...
by Amy Gesenhues | Apr 16, 2019 | Channel: Video, Mobile Marketing, Snapchat, Social Media Marketing, Video
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? The post More people will turn to their mobile device instead of TV for entertainment in 2019 appeared first on...
