by Nadia Cameron | Mar 1, 2022 | Advertising, digital advertising, Interactive Advertising Bureau (IAB) Australia, market research, programmatic advertising, SMI, Standard Media Index, video advertising
The latest IAB Australia and SMI advertising reports paint a stellar picture of Australia’s advertising spend and appetite during 2021 and into the New Year despite the ongoing pandemic conditions and social setbacks of December and January’s influx of cases.
by Nadia Cameron | Dec 2, 2021 | Advertising, digital advertising, Interactive Advertising Bureau (IAB) Australia, SMI, TV advertising
Latest figures around Australia’s advertising market’s performance in recent months reveals ad spend is more buoyant than the overall economy even as lockdowns and ongoing Covid-19 conditions impacted some spenders.
by CMO staff | Sep 3, 2021 | Advertising, COVID-19, market research, SMI, Standard Media Index
Australia has had its fourth consecutive month of +40 per cent advertising growth across July and sales excluding digital are already up 15 per cent for the month of August.
by Christine Powis | Aug 4, 2021 | advertising business, Advertising spend, SMI
June has delivered the biggest month in ad spend for any month since Standard Media Index’s collection of ad payment data began in 2009, pointing to a sustainable recovery for advertising. The month’s spend of $754 million, up 44 per cent on June 2020, showed digital...
by Nadia Cameron | Jul 5, 2021 | Advertising, digital marketing, media companies, SMI
It’s been another month of strong advertising gains, with SMI reporting total Australian ad spend for the month of May soaring over 70 per cent year-on-year and exceeding pre-Covid results for the first time since the crisis began.
by Nadia Cameron | Jun 3, 2021 | Advertising, digital advertising, marketing research, out-of-home advertising, SMI
Fresh SMI Australian advertising figures show record 39.7 per cent ad spend growth during April and put the industry on track to report growth this financial year.
