by Rosalyn Page | Mar 2, 2021 | Ad spend, Advertising, COVID-19, market research, SMI
Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.
by Rosalyn Page | Feb 2, 2021 | Advertising, COVID-19, digital advertising, SMI
An end-of-year surge shows digital ad spend recovering from the COVID-induced ad recession and overall ad spend up 2 per cent year-on-year, according to the latest Standard Media Index results.
by Nadia Cameron | Jan 11, 2021 | Advertising, media companies, SMI
The SMI is claiming Australia’s “dark days” of media spending decline are over with 8.3 per cent year-on-year gains recorded in November 2020.
by Nadia Cameron | Oct 9, 2020 | Advertising, COVID-19, digital advertising, market research, SMI
Australia’s advertising spending continues to rebound, with August figures showing total spend to be just 17.2 per cent short of pre-COVID figures.
