"Within in-app advertising, you're buying audiences, a particular genre. It doesn't matter what app they are in because you want to target that particular segment."
Education Growing up as the youngest of five brothers in a small town in the south of England, there was a huge amount of competition between us all — my upbringing taught me the importance of loyalty and teamwork but also helped me develop a strong sense of...
All the latest martech and adtech news this week from RTL Group, MediaMath, Gimbal, Akamai, Janrain, HERE, Verve, Innovid, Sprout Social and Smaato.
All the latest martech and adtech news this week from Roy Morgan, Taboola, VoiceFoundry, Amazon, Soul Machines, Genesys, Salesforce, LiveChat, Smaato, and more.
Both Khan and Williams will be based in Smaato's Singapore office, where they will manage Smaato's expansion in APAC.