?Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.
Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes. But what does that actually means to and for marketers in a world of deadlines and diminishing consumer attention?
Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.
Sizmek has been thrown a lifeline, with reports Zeta Group plans on buying the embattled adserver’s DMP and DSP for around US$36 million.
The company is also aggressively seeking to access its existing cash, and intends to fully resume normal-course operations as soon as possible.
Ad server adtech player, Sizmek, has filed for Chapter 11 bankruptcy as its continues to try and overcome financial woes in the midst of adtech consolidation.