by Dean Carroll | Jun 14, 2019 | Finance Marketing Summit, Mumbrella Asia, News, Singapore
A number of speakers have been added to the programme for the Mumbrella Asia Finance Marketing Summit, which will take place in Singapore at the Novotel (Clarke Quay) on Thursday, August 29. They include United Overseas Bank executive director of group channels and...
by Ravi Balakrishnan | Jun 13, 2019 | Bata, Jek Long, New Since 1894, News, Singapore
Among the ads from Bata’s ‘New since 1894’ campaign are a few executions which specify that the long-lived footwear brand is not in fact of Singaporean origin. Celebrating Bata’s 125th anniversary, the campaign includes revitalised advertising and promotions. For...
by Avelyn Ng | Jun 12, 2019 | Agencies, Bicentennial, Carousell, Singapore
Carousell sellers were also recently called out for opportunistic price-setting for Avengers: Endgame tickets.
by Ravi Balakrishnan | May 29, 2019 | Airbnb, China, News, Siew Kum Hong, Singapore
Airbnb’s regional director for Asia-Pacific Siew Kum Hong addressed questions about the firm having “abandoned Singapore” and his larger vision for the Asia-Pacific market at the recently concluded Skift forum. Legislation currently in place in Singapore limits the...
by Dean Carroll | May 22, 2019 | Dr Mumbo, seasong three, Singapore, STB, Westworld
Well, just when Dr Mumbo thought things couldn’t get any better for Singapore publicity-wise it has been brought to his attention that Westworld season three is going to be set (in part at least) in the Lion City. Due to the impenetrable plot twists, somewhat opaque...
by Dean Carroll | May 21, 2019 | brand building, Mumbrella Asia Finance Marketing Summit, Opinion, Singapore
“There’s going to be more change in the next five years in financial services than happened in the past 30,” said Paypal CEO Dan Schulman in November 2017, during an interview with CNBC. At a time of such disruption, it is important that financial services companies...
