SPH also partnered with Millennium Hotels and Resorts to offer guests complimentary digital access to The Straits Times.
The new entity has a paid-up capital of SG$5 million and will be headed by Joe Chua, who had previously worked with GE Money, Standard Chartered and OCBC Bank.
The e-commerce platform will be officially launched end of 2018, targeting businesses in Singapore, Malaysia, Indonesia, Thailand and Vietnam.
Throughout the year, SPH's media business has seen growth opportunities with various digital initiatives and new partnerships.
Meanwhile, the organisation has also made a foray into the stock image marketplace business.
In addition, both companies are also exploring areas of partnership in healthcare, retail and education.