The revamp has been more than 18 months in the making, and the publication aims to create compelling content with its advertisers in an organic manner that enhances the readers’ experience.
However, newspaper digital ad revenue continued to show growth with a rise of 8.8% compared with a year ago.
Target Media Culcreative is a joint venture between Singapore Press Holdings and Chinese lift advertising company Focus Media.
SPH CEO Ng Yat Chung said the restructuring will enable the company "to deliver more effective solutions" across various media platforms to meet the evolving demands of its advertising customers.
Zaobao looks to break the language and culture barrier, and provide perspectives to the understanding of China among English language users in Singapore and around the world.
Next to join the ranks of the senior management at SPH is Joanna Ho, who was previously marketing director at Courts.