From BMW and Irvins to Lazada Malaysia, Singapore Tourism Board and IKEA Southeast Asia, here is a list of our readers' favourite marketing and PR stunts.
YouGov’s Brand Advocacy rankings are a form of net promoter score and look at the brands’ current and former customers and analyse which one have the highest proportion of people recommending it to friends and families.
According to statistics from Meltwater from 18 to 22 November, there were 1,180 mentions of SIA and 56 mentions of CAG.
YouGov also ranked brands with the most improved levels of customer advocacy. PROTON topped the list, rising by 18.6 points.
Malaysia Airlines and Singapore Airlines have entered into a wide ranging commercial agreement which will include joint marketing activities to develop tourism. The arrangement covers SIA subsidiaries SilkAir and Scoot as well as Firefly, from Malaysia Airlines. ...
Both airlines will also explore the potential development of airpasses, which enable customers travelling to Malaysia through Kuala Lumpur and Singapore more choices to visit other parts of the country.