by Rosalyn Page | May 6, 2021 | Act-On Software, adtech, campaign management, customer experience management, digital marketing, Email Marketing, marketing technology, martech, Silverbullet, sitecore, verint
All the latest martech, customer and adtech news from Sitecore, Litmus, Quadient, Verint, 4D, ResultsCX, vFairs and Act-On Software
by Nadia Cameron | Jan 28, 2021 | chief data officer, cookies, data privacy, data-driven marketing, digital advertising, digital marketing, first-party data, Silverbullet, third party data
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
by Rosalyn Page | Jul 23, 2020 | acquia, adobe, adtech, Aqilliz, BlueJeans, digital advertising, digital marketing, IBM, marketing technology, martech, Optimizely, Silverbullet, sitecore
All the latest martech and adtech news this week from Adobe, IBM, Kochava, BlueJeans by Verizon, Aqilliz, Sitecore, Silverbullet, Acquia and Optimizely.
by Vanessa Mitchell | Jan 28, 2020 | California Consumer Privacy Act, Cambridge Analytica, CCPA, Consumer Data Right, data privacy, data strategy, data-driven marketing, digital marketing, Ecosystm, GDPR, General Data Protection Regulation, IAB, Integral Ad Science, LiveRamp, privacy laws, Ricoh, Silverbullet, Sisense, talend, wunderman thompson, xandr
Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but...
