FCB Kuala Lumpur has won the mandate for Darlie toothpaste across creative, digital and social. The win was attributed to hand’s on leadership and a willingness to understand intricacies of the brand and its category challenges The announcement: Hawley & Hazel, the...
RHB Bank has also expanded its remit with FCB, appointing it to handle creative duties for its premier banking division.
In the video done by Education Malaysia Global Services and FCB KL, the PM said students who study abroad are explorers.
RHB Bank has deliberately steered away from the usual celebratory depictions of Hari Raya in its new spot and focused on building on the tenets of open hearts and minds synonymous to that period.
The spot garnered 1,544,108 views views on YouTube and 287k views on Facebook at the time of writing.
"Strategically, we were dead on for all three brands in terms of understanding their core essence and being able to connect it to relevant local audience insights," co-founder and CEO Shaun Tay told A+M.