by Nadia Cameron | Oct 13, 2021 | digital advertising, media buying, media companies, programmatic advertising, Seven Network, Seven West Media Group, VOZ
The Seven Network is promising a next generation of targeted and converged audience media buying off the back of a transformation of its media trading platform.
by Christine Powis | Jul 23, 2021 | addressable advertising, addressable TV, Advertising, data-driven marketing, Media, media companies, Olympic Games, Seven West Media Group, tokyo 2020, VOZ
Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking. To advertisers, it will be unprecedented. And to the athletes, the culmination of hard work against the most difficult of olds.
by Nadia Cameron | Apr 19, 2021 | data-driven marketing, digital advertising, digital marketing, flybuys, Seven West Media Group, TEG Analytics
Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits.
by Rosalyn Page | Mar 4, 2021 | CMO to CEO, Coles Group, COVID-19, diversity, HubSpot, International Women's Day, leadership, LinkedIn, Mcdonald's, oOH!media, Oracle, RMIT University, salesforce, Seven West Media Group, Westpac
International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.
by Rosalyn Page | Feb 15, 2021 | BVOD, Financials, Google, news media, results, Seven West Media, Seven West Media Group
Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the half-year to December 2020.
by Rosalyn Page | Oct 22, 2020 | data-driven marketing, first-party data, LiveRamp, second-party data, Seven West Media, Seven West Media Group, TEG Analytics
Seven West Media (SWM) is making a big data play, touting its first-party data offering with new audience insights, activation and measurement solution within 7REDiQ, along with second-party data partnerships and its new 2021 content lineup.
