by CMO staff | Jan 28, 2022 | Advertising, attention, attention metrics, digital advertising, eye-tracking, media buying, media companies, Seven Network, TV advertising
Just how much attention consumers are exhibiting when watching both TV and BVOD content is the subject of a new major research project kicking off at the Seven Network.
by Nadia Cameron | Oct 13, 2021 | digital advertising, media buying, media companies, programmatic advertising, Seven Network, Seven West Media Group, VOZ
The Seven Network is promising a next generation of targeted and converged audience media buying off the back of a transformation of its media trading platform.
by Nadia Cameron | Apr 27, 2021 | Advertising, data-driven marketing, location intelligence, media companies, second-party data, Seven Network, Weatherzone
The Seven Network has added to its second-party data partnerships, striking a deal with weather information service, Weatherzone, to bring more geospatial insights into its 7RediQ audience intelligence offering.
