by Nadia Cameron | Dec 16, 2020 | adobe, digital marketing, marketing automation, Marketo, martech, personalisation, segmentation
Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.
by Nadia Cameron | Nov 19, 2020 | customer engagement, digital marketing, dotdigital, Email Marketing, segmentation
Beauty subscription box provider, Bellabox, has seen its email marketing revenue increase by 156 per cent in the past 12 months after successfully transforming its digital marketing approach.
by Vanessa Mitchell | Mar 13, 2020 | AFL, data-driven marketing, marketing campaigns, marketing strategy, segmentation, user generated content
?Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
by Vanessa Mitchell | Feb 12, 2020 | A/B testing, Campaign Monitor, digital marketing, Email Marketing, marketing automation, segmentation
Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.
by Vanessa Mitchell | Jan 13, 2020 | customer satisfaction, data and insights, hypersegmentation, marketing campaigns, marketing strategy, personalisation, retailing, Roy Morgan, segmentation, TerryWhite
TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.
by Vanessa Mitchell | Jan 13, 2020 | customer satisfaction, data and insights, hypersegmentation, marketing campaigns, marketing strategy, personalisation, retailing, Roy Morgan, segmentation, TerryWhite
TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.
