by Rosalyn Page | May 28, 2019 | audience targeting, Blaze, data strategy, data-driven marketing, Lotame, Network 10, segmentation, Tealium, telaria
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs,...
by Nadia Cameron | Apr 8, 2019 | carsales, chief customer officer (CCO), customer engagement, data-driven marketing, digital marketing, segmentation, single customer view
Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.
by Vanessa Mitchell | Apr 2, 2019 | brand strategy, digital advertising, Gumtree, marketing campaign, marketing strategy, online marketplace, segmentation
With lofty ambitions to be the number one motors marketplace in Australia, Gumtree’s ‘test and learn’ mentality when it comes to its marketing is an advantage.
by Vanessa Mitchell | Apr 2, 2019 | brand strategy, digital advertising, Gumtree, marketing campaign, marketing strategy, online marketplace, segmentation
With lofty ambitions to be the number one motors marketplace in Australia, Gumtree’s ‘test and learn’ mentality when it comes to its marketing is an advantage.
by Jennifer O'Brien | May 2, 2018 | AI, Citta Design, customer data, Customer Experience, customer intelligence, Customer Intelligence (CI), Customer Retention, cx, data insights, international, Microsoft, Neds, omnichannel experience, optus, personalisation, segmentation, UBank
There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.
