by Vanessa Mitchell | Mar 13, 2020 | AFL, data-driven marketing, marketing campaigns, marketing strategy, segmentation, user generated content
?Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
by Vanessa Mitchell | Feb 12, 2020 | A/B testing, Campaign Monitor, digital marketing, Email Marketing, marketing automation, segmentation
Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.
by Vanessa Mitchell | Jan 13, 2020 | customer satisfaction, data and insights, hypersegmentation, marketing campaigns, marketing strategy, personalisation, retailing, Roy Morgan, segmentation, TerryWhite
TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.
by Vanessa Mitchell | Jan 13, 2020 | customer satisfaction, data and insights, hypersegmentation, marketing campaigns, marketing strategy, personalisation, retailing, Roy Morgan, segmentation, TerryWhite
TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.
by Rosalyn Page | May 28, 2019 | audience targeting, Blaze, data strategy, data-driven marketing, Lotame, Network 10, segmentation, Tealium, telaria
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs,...
by Nadia Cameron | Apr 8, 2019 | carsales, chief customer officer (CCO), customer engagement, data-driven marketing, digital marketing, segmentation, single customer view
Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.
