by Brad Howarth | Jan 5, 2021 | data-driven marketing, digital marketing, marketing technology, MYOB, personalisation, Segment
It seems even technology companies can run into customer management data issues. According to MYOB head of product and platform Jay Nawaz, product diversity had led to customer information residing in different places, which was causing problems for the company’s...
by Rosalyn Page | Oct 22, 2020 | adtech, digital marketing, Dun & Bradstreet, informatica, marketing technology, martech, Messagegears, Segment, Vision Critical
All the latest martech and adtech news this week from Alida, SAP, Segment, Swaarm, Dun & Bradstreet, MessageGears and Sageflo, Pixability, Bonzai and Informatica
by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
by Rosalyn Page | Sep 17, 2020 | AdColony, adtech, BrandTotal, digital marketing, marketing technology, martech, Qlik, Replicant, Segment, Sprinklr, Toluna
All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr
by Rosalyn Page | Jul 30, 2020 | ActiveCampaign, adtech, braze, Criteo, digital marketing, Kantar, LiveChat, marketing technology, martech, Segment, sitecore
All the latest martech and adtech news this week from Kantar, LiveChat, Shutterstock, Segment, ActiveCampaign, Criteo, Sitecore and Braze
