Segment | Harro Media

What MYOB did to address is data management problem

by Brad Howarth | Jan 5, 2021 | data-driven marketing, digital marketing, marketing technology, MYOB, personalisation, Segment

It seems even technology companies can run into customer management data issues. According to MYOB head of product and platform Jay Nawaz, product diversity had led to customer information residing in different places, which was causing problems for the company’s...

CMO’s top 8 martech stories for the week – 22 October 2020

by Rosalyn Page | Oct 22, 2020 | adtech, digital marketing, Dun & Bradstreet, informatica, marketing technology, martech, Messagegears, Segment, Vision Critical

All the latest martech and adtech news this week from Alida, SAP, Segment, Swaarm, Dun & Bradstreet, MessageGears and Sageflo, Pixability, Bonzai and Informatica

Twilio’s Segment acquisition expected to kickstart more CDP M&A

by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio

Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.

Twilio’s Segment acquisition expected to kickstart more CDP M&A

by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio

Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.