by Rosalyn Page | Sep 17, 2020 | AdColony, adtech, BrandTotal, digital marketing, marketing technology, martech, Qlik, Replicant, Segment, Sprinklr, Toluna
All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr
by Rosalyn Page | Jul 30, 2020 | ActiveCampaign, adtech, braze, Criteo, digital marketing, Kantar, LiveChat, marketing technology, martech, Segment, sitecore
All the latest martech and adtech news this week from Kantar, LiveChat, Shutterstock, Segment, ActiveCampaign, Criteo, Sitecore and Braze
by Rosalyn Page | May 7, 2020 | adobe, adtech, digital marketing, Dynamic Yield, Integral Ad Science, marketing technology, martech, Pegasystems, Qlik Technologies, Segment, Terminus
All the latest martech and adtech news this week from Qlik, Pegasystems, Adobe and ServiceNow, Terminus, IAS and Amino Payments, Dynamic Yield, ScreenMeet and Segment.
by Rosalyn Page | Jul 4, 2019 | crm, customer data analytics, customer engagement, customer insights, digital experience, digital marketing, marketing strategy, retailing, Segment
Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.
by Nadia Cameron | Apr 5, 2019 | adobe, customer data platforms, customer engagement, digital marketing, marketing technology, martech, Segment
The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.
