To help E&O engage with a new generation of digital travellers, a set of social media guidelines was created with content designed for a phased campaign leading up to and beyond the launch of the refurbished Heritage Wing.
The Ministry of Home Affairs appointed Sedgwick Richardson to conceptualise the branding of HTX which stands for Home Team Science and Technology Agency.
The Raffles Quay Asset Management came up with "By the Bay" as its place branding initiative to promote the development as a destination while engaging the community of visitors, tenants and retailers.
Industry players weigh in on the X factor that Ferrari and Mercedes possess that allows them to retain top share of voice.
A+M understands the pitch includes a review of the mission and vision.
"As a national airline is inextricably linked to a country’s destination brand as well as its inbound tourism product, not having one might nudge the nation off the radar of global consciousness."