PR professionals Marketing spoke to said that "acknowledgement is important, but not nearly enough".
Creating a more simple model was the main motivation behind Singapore Airlines whittling the number of its brands from four – Scoot, Tigerair, SilkAir and Singapore Airlines to just two: Scoot and Singapore Airlines. Singapore Airlines CEO Goh Choon Phong spoke about...
Hong Kong has adopted "Move beyond" as its new tagline, aiming to challenge the current standard customer expectations.
Scoot will also be replacing its weekly “Take Off Tuesday” promotion with “Got To Go”.
“The CEO represents the brand’s leadership and stewardship. The first job of a leader is to inspire trust all around him.”
The airline faced technical difficulties on its inflight entertainment system.