More and more CEOs are getting involved in a company's marketing and communication efforts.
Wilson, who held the role of CEO of Scoot from 2012 to 2016, took on the role of acting SVP sales and marketing at parent company SIA in 2016.
Should this be a cautionary tale for brands advertising during this period?
From BMW and Irvins to Lazada Malaysia, Singapore Tourism Board and IKEA Southeast Asia, here is a list of our readers' favourite marketing and PR stunts.
Scoot, the budget airline from Singapore Airlines is running a promotion in Singapore called ‘The Yellow Converter’. Held at the Wisma Atria mall from October 18 to October 20, it involves rewarding people who bring in yellow coloured items with free tickets, discount...
The SIA owned budget carrier is rallying customers to #GoYellow to get flight discounts.