by Nadia Cameron | May 12, 2022 | account-based marketing, adtech, call centre, conversica, Databricks, digital advertising, digital marketing, marketing technology, martech, Qualtrics, SAP, sas, Validity, zoho
All the latest martech and adtech news from Zoho, Qualtrics, SAP, Validity, Conversica, Odaseva, Swiftline, SAS and Databricks.
by Brad Howarth | Jun 17, 2021 | cookies, data analytics, data-driven marketing, digital advertising, digital marketing, first-party data, flybuys, MuleSoft, sas, second-party data, third party data
The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.
by Brad Howarth | May 27, 2021 | B2B marketing, CMO role, data-driven marketing, marketing leadership, marketing strategy, sas
An irony of the data age is that while it is mostly B2C brands lauded for their data prowess, the companies supplying them with analytics tools tend to be B2B. And for this latter group, that means they don’t always get the bask in the glory of what they enable.
by Nadia Cameron | May 25, 2021 | Acoustic, acquia, adobe, Cheetah Digital, digital marketing, Emarsys, Gartner, Marketing Cloud, marketing technology, martech, Oracle, Pegasystems, salesforce, SAP, sas
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
by Nadia Cameron | May 20, 2021 | Aviation, customer experience management, data analytics, marketing analytics, sas, Virgin Australia
Building a customer demand-led approach to travel management, predictive personalisation and foresight, not just insight, are all in the sights of Virgin Australia’s analytics chief.
by Vanessa Mitchell | Mar 6, 2020 | Aprimo, BrandMaker, Contentserv, Forrester Research, Forrester Wave, llocadia, marketing resource management (MRM), marketing technology, martech, NewsCred, Percolate, SAP, sas, Wedia, Workfront
The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.
