by Vanessa Mitchell | Mar 6, 2020 | Aprimo, BrandMaker, Contentserv, Forrester Research, Forrester Wave, llocadia, marketing resource management (MRM), marketing technology, martech, NewsCred, Percolate, SAP, sas, Wedia, Workfront
The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.
by Vanessa Mitchell | Mar 6, 2020 | Aprimo, BrandMaker, Contentserv, Forrester Research, Forrester Wave, llocadia, marketing resource management (MRM), marketing technology, martech, NewsCred, Percolate, SAP, sas, Wedia, Workfront
The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.
by Nadia Cameron | Nov 7, 2019 | Acoustic, adobe, customer engagement, customer technology, data-driven marketing, digital experience platforms, digital marketing, Evergage, forrester, marketing technology, sas
Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence.
by Staff Writer | Nov 6, 2019 | Analytics, appointment, digital, Eric Chiang, Recruitment, sas
“Hong Kong has always been at the forefront of digital transformation. Companies are deploying data analytics to unlock new opportunities in today’s increasingly competitive environment."
by Vanessa Mitchell | May 16, 2019 | adobe, Gartner, IBM, Magic Quadrant, multichannel marketing hubs, Oracle, salesforce, SAP, sas
Adobe, IBM, Marketo, Oracle, SAP, SAS and Salesforce have been named as ‘leaders’ in Gartner’s recent Magic Quadrant for Multichannel Marketing Hubs report.
by Martin Wanless | Nov 6, 2018 | customer engagement, data-driven marketing, digital marketing, forrester, PwC, sas
Online consent can be a minefield for brands, and just doing enough to fulfil legal obligations no longer cuts it. Transparency is key, balanced with the right amount of information.
