by Nadia Cameron | Jun 1, 2020 | B2B marketing, brand strategy, coronavirus, COVID-19, digital marketing, event marketing, marketing strategy, SAP
SAP’s head of marketing A/NZ, Rushenka Perera, is a big believer in brand building in a time of downturn and crisis. Why is why she’s committed to brand-led activities during the COVID-19 pandemic.
by Rosalyn Page | May 20, 2020 | adtech, atlassian, coronavirus, COVID-19, COVIDSafe, digital marketing, Facebook, Freshworks, Hotwire, IBM, logmein, marketing technology, martech, Salesforce.com, SAP, verint
The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits...
by Rosalyn Page | Apr 16, 2020 | adtech, conversica, digital marketing, doubleverify, HubSpot, marketing technology, marketing technology sugarCRM, martech, neustar, SAP
All the latest martech and adtech news this week from SAP, HubSpot, Factual and Foursquare, Privitar, Neustar and iSpot.tv, DoubleVerify, SugarCRM and Conversica.
by Vanessa Mitchell | Mar 6, 2020 | Aprimo, BrandMaker, Contentserv, Forrester Research, Forrester Wave, llocadia, marketing resource management (MRM), marketing technology, martech, NewsCred, Percolate, SAP, sas, Wedia, Workfront
The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.
by Vanessa Mitchell | Mar 6, 2020 | Aprimo, BrandMaker, Contentserv, Forrester Research, Forrester Wave, llocadia, marketing resource management (MRM), marketing technology, martech, NewsCred, Percolate, SAP, sas, Wedia, Workfront
The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.
by Rosalyn Page | Feb 3, 2020 | acquia, adobe, digital experience, digital experience platforms, digital transformation, EPiServer, Gartner, Liferay, Magic Quadrant, marketing technology, Opentext, Oracle, Salesforce.com, SAP, sitecore
Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.
