Prior to the new role, Seow was P&G's associate director - commercial based in Jakarta for approximately two years, according to his LinkedIn.
The Galaxy Studio is aimed to cater to millennials craving something different and memorable in their brand interaction.
The move also aims to enhance the audience’s relationship with the brand by being relevant to consumers, artfully combining utility and entertainment.
As part of the campaign for the Samsung’s Galaxy S10+ phone, some of Singapore’s busiest bus stops have been converted into charging stations. The campaign was devised by Samsung with its media agency Starcom and out-of-home media company JCDecaux. The campaign...
During that time, the company had allegedly also seen the "departure of top U.S. marketing executives."
The reality show is sponsored by Grab and Samsung and aims to showcase its offerings as a tourist destination and build its digital presence.